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Posts tagged writing advice

Authors beware: Do you need to think like a publisher?
February 7, 2014 | 3:31 pm

That's a reasonable question to ask, authors, when you see an advertisement like this, offering you an online teleclass to "Think Like a Publisher," courtesy of Randy Davila, president of Hampton Roads Publishing and Hierophant Publishing, and based on his book, also called "Think Like A Publisher: 33 Essential Tips to Write, Promote, & Sell Your Book." "Have You Written A Book? Or is there a book inside you waiting to come out?" the blurb asks. "If you want to know what it takes to be a successful author in today’s rapidly changing publishing world, this is your chance to learn from...

Random House figures out another way to make you pay them for your own writing
January 9, 2014 | 3:25 pm

Not content to have Author Solutions on board to take care of all its author-charging needs, Penguin Random House has apparently decided to go direct, with the launch, via the UK Writer's Academy, of the online " Creative Writing for Beginners" course. Offered at a price of £499 ($821), with an Early Bird Rate of £350 ($576), this course will run from March 14th, 2014 for 10 weeks of online interactive tuition which will, it is claimed, equip participants with "the essential skills and techniques you need to get started writing fiction." The Writer's Academy makes very positive play of the fact...

What we can learn from the troubles of Martha Stewart
November 13, 2012 | 12:54 pm

Fortune magazine, Martha Stewart, I cannot be destroyedI've seen reporting pretty much everywhere about the troubles facing Martha Stewart and her company these days. She's laying off staff and folding magazines, she's reporting a 17 percent decline in revenues and she's taking for herself the lion's share of her company's earnings. But is this just about money management and changing media directions, or is something else going on? An article in the Hamilton Spectator offers an intriguing secondary hypothesis. The trouble with brands based on a living person, they say, is that they come with a "high risk of calamity" as they rise or fall on the escapades...