Self-publishing is not for everyone. It’s not for the impatient. It’s not for those dreaming of great successes. Self-publishing is one of the hardest gigs to get into—that has been proven by hundreds (if not thousands) of authors who have self-published books. That’s not to say you cannot have great success, or even quick success, if you self-publish. It just won’t happen for most. Ted Heller recently wrote an article for Salon complaining about his own self-publishing experience. Heller had three previous books published the traditional way. When his latest book West of Babylon, didn’t get a bite, he decided to go the self-publishing...