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Posts tagged Tools of change

Tools of Change: Literary reviewing in the digital age
February 16, 2011 | 11:37 am

Screen shot 2011 02 14 at 4 23 39 PMBethanne Patrick (Book Maven Media), Ron Charles (Washington Post), Sarah Weinman (Publishers Marketplace), Bob Carlton (Kirkus Reviews) Patrick: freelance critic and author. A number of places are developed a Rotten Tomatoes for books. Charles: fiction critic and book reviewer for Washington Post. Chief challenge is findability for both authors and readers. Media complex does not work well. Biggest challenges is the competition by other media news - tv news, celebrity reviews. Is a constant battle to get space. It was hard in print and still hard to get space on the web. Fewer and...

Tools of Change: Keynote – Making the book truly accessible, by Jim Fruchterman
February 16, 2011 | 10:05 am

Screen shot 2011 02 14 at 4 23 39 PMJim Fruchterman of Benetech and BookShare Taking care of people with disabilities. Need to make the book truly accessible. Founded Bookshare, largest online library for poeple with print disabilities. Users download over 1 million books a year, but not doing nearly enough to get to disabled readers. Blind, low vision, quadriplegic, etc. People who just can't use books. They give away books under a copyright exemption. Would like it if publishers would become the primary source instead of him. Untapped market. Have to turn down a lot of people who have disabilities...

Tools of Change: Keynote – The consumer-driven reading revolution, are you along for the ride, by Cheryl Goodman
February 16, 2011 | 9:31 am

Screen shot 2011 02 14 at 4 23 39 PMCheryl Goodman head of publisher relations for Qualcomm Responsible for the Mirasol product. Two leaders now, e-ink and backlit screen. But these two devices should merge. Two industries desperately need each other for success. How many tablets will fail because of lack of content? At CES were a lot of tablets whose only content strategy was internet connectivity and this won't work. By 2011 will have 15 million additional units sold, but most without a content strategy. By 2013 will be 200 million tablets in peoples hands but, again, no content strategy for them. This is...

Tools of Change: Keynote – Better than free, how value is generated in a free copy world, by Kevin Kelly
February 16, 2011 | 9:20 am

DSCF1087Kevin Kelly, Senior Maverick of Wired Just published a book, What Technology Wants, and it's the last paper book he'll write. Talk about what's ahead. 6 trends: 1. Screening, moving from being people of the book to people of the screen. Surrounded by screens, find them everywhere. Times Square with all its amazing screens is probably the future. Screens are ubiquitous in the environment and this is the context in which we will be publishing books. Shouldn't think of ebooks as just one page. There is no reason that e-ink with flexible screens...

Mirasol display at Tools of Change
February 16, 2011 | 8:20 am

Stopped by the Qualcomm booth and saw the latest iteration of the display. The have vastly improved the frame rate since the last time I've seen it. Also the colors are far more saturated than those I've seen in previous versions. The lighting wasn't good for video, but here is a short one I shot: watch?v=CKNWembN5uo...

Tools of Change: Plenary – Context first: A unified field theory of publishing
February 15, 2011 | 5:13 pm

Screen shot 2011 02 14 at 4 23 39 PMBrian O'Leary, Magellan Media Partners The damage done by the container model in publishing. Book, magazine and newspaper publishing is unduly governed by the containers we've used for centuries to distribute information. The container will ignore or strip out content that doesn't fit. Current workflow hierarchy is outdated. We need to stop thinking about the container as a starting point. Containers limit how we think about our audience and also limit how audience finds our content. Reverse the paradigm, start with context and use it to strengthen content. The container should come at the...

Tools of Change: Plenary – the cloud makes global local
February 15, 2011 | 4:46 pm

Screen shot 2011 02 14 at 4 23 39 PMSameer Shariff, iPublish Central, Impelsys What company is seeing around the world in electronic publishing. Boundaries are dissolving and tremendous opportunities are going to be created. Everyone in the publishing ecosystem around the world is starting to invest in digital strategies. The investment is creating networks. In Brazil a distributor are creating their own networks to delivery ebooks and a network is being created in each of the countries. In the Middle East a consortium of libraries building a network to share resources. Low cost smart phones and tabliets making waves in India. They are...

Tools of Change: Ereading survey findings and research
February 15, 2011 | 3:13 pm

DSCF1086Sarah Weinman (Publishers Marketplace), Kelly Gallagher (RR Bowker), Peter Hildick-Smith (Codex-Group LLC), Jennifer Manning (Nielsen) Weinman: talk about the story behind the story of surveys. Manning: look at digital devices as a whole in terms of mobile devices. Most of people own more than one mobile device - most own 3. iPad users tend to be more accepting of advertising than Android users. Don't see any major disruptions coming up. Hildick-Smith: doing book audience research since 2004 and looking at digital since 2007. Large sample, quantitative online research. Since books cover all of human...

Tools of Change: Bookselling in the 21st Century
February 15, 2011 | 2:32 pm

DSCF1085Moderated by: Kassia Krozser (Booksquare.com) Panelists: Lori James (All Romance/OmniLit/ARe Cafe), Jenn Northington (WORD), Kevin Smokler (Booktour.com), Jessica Stockton-Bagnulo (Greenlight Bookstore), Malle Vallik (Harlequin Enterprises Ltd) James: a bookseller sells books, not widgets. Devote a lot of time to consumer education. Booksellers don't think about how to teach people to ebooks. Should have a knowledgeable customer service support staff. Requires a specialized set of skills and probably need to do it 24/7. Some customers actually need to do desktop sharing to figure it out. Is primarily on line and most community endeavors on...

Tools of Change: Value-added apps – a conversation with top app makers
February 15, 2011 | 12:28 pm

DSCF1081Moderated by: Neal Hoskins (WingedChariot) Gus Balbontin (Lonely Planet), Michel Kripalani (Oceanhouse Media), Pete Myers (BirdsInTheHand, LLC) Hoskins: been a year since they started. Key thing is languages and translating and core pretty much remains the same. Are a micro-publisher who has morphed into a publisher/developer. As a small company it is difficult to know where to go and where to provide content. Have to be very careful with the iPad because it has very little memory. Take user comments into account. For the first time as a publisher are getting comments...

Tools of Change: Publisher CTO panel – the future of ebook technology
February 15, 2011 | 11:35 am

DSCF1080Bill Godfrey (Elsevier), Rich Rothstein (HarperCollins Publishers), Andrew Savikas (O'Reilly Media, Inc.)Moderated by: Abe Murray (Google, Inc. ) Savikas: first foray in 1987. Stared with cd books and online books in 2001, which was first substantial digital presence. Wish is that Amazon would adopt epub as their standard. Digital is now about a decade for O'Reilly, and one of the biggest changes is that there are many more markets for digital products. Can't imaging what it will be like in 10 years. Book will not go away - neither the package nor the long form narrative...

Tools of Change: Keynote – The publishing pie: an author’s view, by Margaret Atwood
February 15, 2011 | 10:30 am

DSCF1079Margaret Atwood Don't usually speak to tech conferences. Not a tech person, am an author and so have a different perspective. Publishing pie is the entire business that surrounds books and are all part of that. Is the industry dying? if it dies will authors die too? who is going to pay authors if everything on the internet is free? Only 10% of authors make their living writing full time. To do it have to work hard a lot. First message is don't panic if you are an author. Publishing is really "making something...

Tools of Change: Keynote – The Elements, how we did it and where we’re going
February 15, 2011 | 9:27 am

DSCF1078Theodore Gray, Wolfram Research, Touch Press Published first book in print and electronic form in 1992 and nobody cared about the CD Rom. World didn't carte about it then. Technology wasn't there yet. If The Elements had come on floppy disks would have taken 4,250 disks. Got idea from Uncle Tungsten by Oliver Sacks. Actually built a periodic table as a real table. Put together a website about the Table. Put a large amount of effort into the site and made no money out of it. Then published a print book which...

Tools of Change: Live stream of the keynotes and plenaries
February 15, 2011 | 8:19 am

According to TOC this should be the live stream for the keynotes today. I'll continue with my notes for each keynote in separate posts. Keynotes include: Welcome, by Andrew Savikas The Elements: We did it and where we're going, by Theodore Gray Now what? Embracing new models and rethinking the old, by David Prichard The publishing pie: An author's view, by Margaret Atwood...

Tools of Change: Workshop – Going digital: launching a digital-first business from within a traditional publisher
February 14, 2011 | 4:58 pm

Screen shot 2011 02 14 at 4 23 39 PMAngela James (Executive Editor, Carina Press), Jenny Bullough (manager of digital content, Harlequin Enterprises Limited) Angela James: working in digital field since 2004. Started a digital first press twice. Digital first genre fiction publisher. Started Carina in 2009 but decision process started way before: do digital first, recognized that digital readership growing and Harlequin already had a digital team, so was able to get a good speed to market, from acquisition to publication in 7 to 9 months, could test the digital first model, no advance but get a higher royalty rate on cover price, contract...

Tools of Change: Workshop – Financial Modeling for Digital Products
February 14, 2011 | 2:51 pm

DSCF1073Timothy Doyle (Harvard University Press), Lorena Jones (Chronicle Books) Doyle: Chief financial officer. Taking a deliberate approach to this, both because of culture and because of the uncertain nature of environment. Target markets are institutions and individuals. Receive very little financial support from the University. Non-profit. Growth strategies are to introduce new products (digital and print), publish more titles (front and backlist) and target new markets. Digital products are enhancements to current books or stand alone products. Moving slowly. Deliberate approach to digital products: development of digital product strategy as starting point -...

Tools of Change: Workship – designing iPad apps
February 14, 2011 | 12:26 pm

DSCF1072Jennifer Brook (The New York Times), William Couch (USA TODAY), Craig Mod (PREPOST / Flipboard) Brook: designs mobile apps for the Times. Bad things happen when past and future collide. Gadgets often stop working. Did an initial design which they liked, but realized that didn't fully understand the platform and scrapped it and started it all over again. Needed to understand how people would use the device and what they wanted. Decided that the Apple ad was right and people wanted a "lean back" reading experience. Primary challenge: how...

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