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Posts tagged TOC

New series of webcasts from Tools of Change
May 27, 2011 | 9:22 am

Screen shot 2011 05 27 at 9 22 19 AM Received the following email from O'Reilly and thought it would be of interest: We're starting a series of TOC webcasts that I hope you'll share with your readers. They start next week, andJoe wikert just announced them at're calling this new TOC webcast series SneakPeeks, and they'll offer a pre-release look at some of the best publishing tools, platforms and technologies that are about to hit the market.Our first SneakPeek takes place next Tuesday, May 31st at 1PM ET / 10AM PT and features segments from the following startups: 24symbols, Valobox, Appitude, Active Reader and OnSwipe. Space is limited, so be sure to register now at to take part...

Margaret Atwood’s TOC Keynote now live
February 22, 2011 | 10:03 am

Atwood's talk was funny and charming, as were her delightful hand-drawn illustrations. Recommended viewing. ...

Screencast of Brian O’Leary’s talk at TOC: Contest first – a unified field theory of publishing
February 21, 2011 | 2:58 pm

Here is O'Leary's talk. It is also covered in my Tools of Change notes. While the talk is a bit "jargonish" (I'm still not quite sure what "context" is) at least to those, like me, who are not in the industry, and the slides are certainly confusing, his overall points are extremely well taken. It's worth your time to listen to it. Context first: A unified field theory of publishing from Brian O'Leary on Vimeo....

How Apple may inadvertently boost ebook linking, by Eric Hellman
February 18, 2011 | 11:06 am

Hellman "The net interprets censorship as damage and routes around it." John Gilmore, 1993 The official word from Apple finally came out today, in their press release announcing in-app subscriptions. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app. Assuming that this limitation will be applied to the Kindle App, it means that the "Shop in Kindle Store" button will disappear, and similar features in other ebook reader software, such as Nook, Sony, and Kobo will disappear...

Editor’s Pick of the Week: Tools of Change edition
February 18, 2011 | 12:02 am

pick.jpg Tools of Change: Workship – designing iPad apps Tools of Change: Workshop – Financial Modeling for Digital Products Tools of Change: Plenary – Context first: A unified field theory of publishing Tools of Change: Plenary – the cloud makes global local Tools of Change: Ereading survey findings and research Tools of Change: Bookselling in the 21st Century Tools of Change: Value-added apps – a conversation with top app makers Tools of Change: Publisher CTO panel – the future of ebook technology Tools of Change: Keynote – The publishing pie: an author’s view, by Margaret Atwood Tools of Change: Keynote – The Elements, how we did it and where we’re...

Tools of Change: Hard lessons learned from selling children’s ebooks online
February 16, 2011 | 3:31 pm

Screen shot 2011 02 14 at 4 23 39 PMHillel Cooperman (A Story Before Bed), Megan Quinn (Charlesbridge), Sara Berliner (ScrollMotion), Lyle Underkoffler (Disney Publishing Worldwide) Cooperman: so early with children's books and learning so much that there are no real competitors. Nobody knows how to do this yet. Have a modest success but nobody here is ready to retire. When started out were fundamentally confused about how difficult it was for people to understand. Gave away coupon codes with 12 characters and nobody used them because entering that many characters was too much. Every feature I wanted to have and didn't get to would probably...

Tools of Change: Managing the digital market in two shores of the ocean – the Spanish case
February 16, 2011 | 2:27 pm

Screen shot 2011 02 14 at 4 23 39 PMMatilde Sanz, Grupo Santillana Leading Spanish and Portuguese- language media group. Presence in 22 countries, primarily publish in education, trade and language teaching. Will cover the trade business because that is the most advanced. Not to many sources of ebook sales statistics in Europe and South America. In Germany ebook sales small but have tripled after release of iPad. Strategic moment for Spanish market because sales so small don't know how it will develop. Launched last year because felt that worldwide numbers indicated there will be a demand. In 2011 will have 50% of their catalog in...

Tools of Change: The day-by-day process of reinventing your book publishing company
February 16, 2011 | 12:23 pm

Screen shot 2011 02 14 at 4 23 39 PMDominique Raccah, CEO Sourcebooks What does transformation look like in a traditional book publishing company. Borders announcement has us all down. It's hard and heartfelt cause we love our booksellers. Industry is in transformation and in the process of retooling and expanding what a book company can be. They are in the business of connecting authors to readers and this involves many small, and large, tasks. Printing is only a small part of what a book publisher does. Printing only impacts a small amount of that they do. In the business of making the author's...

Tools of Change: Literary reviewing in the digital age
February 16, 2011 | 11:37 am

Screen shot 2011 02 14 at 4 23 39 PMBethanne Patrick (Book Maven Media), Ron Charles (Washington Post), Sarah Weinman (Publishers Marketplace), Bob Carlton (Kirkus Reviews) Patrick: freelance critic and author. A number of places are developed a Rotten Tomatoes for books. Charles: fiction critic and book reviewer for Washington Post. Chief challenge is findability for both authors and readers. Media complex does not work well. Biggest challenges is the competition by other media news - tv news, celebrity reviews. Is a constant battle to get space. It was hard in print and still hard to get space on the web. Fewer and...

Tools of Change: Keynote – Making the book truly accessible, by Jim Fruchterman
February 16, 2011 | 10:05 am

Screen shot 2011 02 14 at 4 23 39 PMJim Fruchterman of Benetech and BookShare Taking care of people with disabilities. Need to make the book truly accessible. Founded Bookshare, largest online library for poeple with print disabilities. Users download over 1 million books a year, but not doing nearly enough to get to disabled readers. Blind, low vision, quadriplegic, etc. People who just can't use books. They give away books under a copyright exemption. Would like it if publishers would become the primary source instead of him. Untapped market. Have to turn down a lot of people who have disabilities...

Tools of Change: Keynote – The consumer-driven reading revolution, are you along for the ride, by Cheryl Goodman
February 16, 2011 | 9:31 am

Screen shot 2011 02 14 at 4 23 39 PMCheryl Goodman head of publisher relations for Qualcomm Responsible for the Mirasol product. Two leaders now, e-ink and backlit screen. But these two devices should merge. Two industries desperately need each other for success. How many tablets will fail because of lack of content? At CES were a lot of tablets whose only content strategy was internet connectivity and this won't work. By 2011 will have 15 million additional units sold, but most without a content strategy. By 2013 will be 200 million tablets in peoples hands but, again, no content strategy for them. This is...

Tools of Change: Keynote – Better than free, how value is generated in a free copy world, by Kevin Kelly
February 16, 2011 | 9:20 am

DSCF1087Kevin Kelly, Senior Maverick of Wired Just published a book, What Technology Wants, and it's the last paper book he'll write. Talk about what's ahead. 6 trends: 1. Screening, moving from being people of the book to people of the screen. Surrounded by screens, find them everywhere. Times Square with all its amazing screens is probably the future. Screens are ubiquitous in the environment and this is the context in which we will be publishing books. Shouldn't think of ebooks as just one page. There is no reason that e-ink with flexible screens...

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