Posts tagged The Source
Kobo in Canada: A Triumph in Marketing?
December 3, 2012 | 10:14 am
There is a great thread going on at Mobile Read on the Kobo series and their success in Canada. The poster, Scrapking, points out that Kobo was not the first reader available in Canada—that honor goes to Sony—but it has now become by far the dominant. The evidence? A glance at the flyers the big electronics chains are putting out these days. Scrapking reports: ♦ Future Shop: half-page spread, all Kobo products but one ♦ Best Buy: half-page spread, all Kobo save a lone Sony placed off to the side ♦ Staples: 'big' spread featuring all Kobo and no competitors at all ♦ The Source: two kobo mentions in main...