Posts tagged The Approval Matrix
Is the Vampire Weekend classified ad proof that print is approaching its retro-cool tipping point?
February 16, 2013 | 1:56 pm
I about wet myself after opening up the February 18 issue of New York magazine, after which I immediately flipped to the often imitated (but never duplicated) Approval Matrix. There it was, right down in the furthest corner of the Brilliant/Lowbrow axis: Liberal-arts rockers Vampire Weekend show their allegiance to print by announcing their new album title in the N.Y. Times classifieds. Don't get me wrong: I realize we're all media-savvy enough to recognize this sort of thing as a clever marketing ploy, and nothing more. But therein lies the basis of my excitement ... and the overarching point of this post. Let me...