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Publishers’ newest problem: The ‘digital talent’ crunch
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Publishers’ newest problem: The ‘digital talent’ crunch
April 26, 2010 | 11:15 am
Mediabistro’s “eBookNewser” section reports on a problem that publishers are having in the advent of the iPad: finding digitally-skilled employees who also understand the publishing industry. In a press release yesterday, Lynne Seid, Partner in the Global Consumer Marketing Practice at leadership advisory firm Heidrick & Struggles, said, "It's a mistake to think that you can simply bring in a 'new media person who is fluent in that world without being grounded in the traditional publishing model--even if that model is exploding. Organizations need talent at the top that can bridge the old and new...



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