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Nostalgia Publishing—Can it Pay?
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Nostalgia Publishing—Can it Pay?
November 15, 2012 | 10:45 am
By Joanna Cabot
From Paid Content's Laura Hazard Owen comes this story about Scholastic Books and their upcoming re-release—in e-book form—of the hit 80's series "The Babysitters Club." What makes this story interesting is that the first seven books are, in fact, already available as e-books. But what Scholastic is doing with these new releases is marketing to the nostalgia crowd with original cover art and a relatively low ($5.99) price point.
As the article explains:
"Scholastic has printed over 176 million copies of the BSC books worldwide. The ebooks are being released with their original covers by Hodges Soileau — making it clear that Scholastic...



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