Posts tagged survey
Take the Taleist self-publishing survey
February 7, 2012 | 8:39 am
From the Taleist site. It would be great if they got enough respndenets to be statistically significant. (Blockquotes omitted)
How are you doing as a self-publisher? It’s a hard question to answer isn’t it? What are you measuring against?
We're taking a professional snapshot of the self-publishing industry
There are self-publishing authors like JA Konrath, Amanda Hocking, John Locke and (on a smaller but perfectly formed scale) Joanna Penn who are generous with their figures but they’re selling books from the tens of thousands to the millions. So does that mean you’re a failure if your figures are more modest? Or are you actually...
Verso 2011 Survey of Book Buying Behavior
January 27, 2012 | 9:39 am
Presented at Digital Book World, Verso Advertising has posted the 46 slides from its 2011 Survey of Book Buying Behavior. Note that Verso is an advertising agency, not a polling firm and we don't have any information about the competence of the company to conduct such surveys. However, it is still probably worth reviewing.
The ereaders/ebooks portion starts at slide 24 and here are some of the points made on their "Implications" slides, beginning at slide number 41:
E-reader owners reaching Early Majority with 15.8% penetration, double that of the 2010 Survey ...
However resistance remains high and seems to be intensifying at...
Kindle Fire stumps analysts by apparently turning profit
January 19, 2012 | 12:05 pm
Forbes reports that the Kindle Fire may be “more profitable than expected” despite being (allegedly) sold at a loss. A market research company polled 216 Kindle Fire owners and determined that the average Kindle Fire owner will purchase $136 in digital goods over the lifetime of the device, giving it a cumulative operating margin of over 20%. Of course, as Nate Hoffelder points out at eBookNewser, this is just an estimate. And for that matter, 216 Kindle Fire owners is a remarkably small sample size considering just how many of them Amazon is estimated to have sold. ...
Survey finds publishers less optimistic about digital future
January 13, 2012 | 10:34 am
From the press release:
As more publishing revenue transitions to digital, publishers are less optimistic about the state of the book publishing industry in general and much less optimistic about their own company’s chances at survival and growth, according to a Digital Book World survey conducted by Forrester Research, Inc. The full results of the survey will be released at the Digital Book World Conference + Expo in New York on January 24 (www.digitalbookworldconference.com).
The survey was conducted among publishing executives at major publishing companies across the U.S. that represent 74% of all U.S. publishing revenues. According to the survey, now in...
Pottermore surveys Potter fans on e-book and audiobook issues
December 17, 2011 | 1:26 pm
Pottermore has a 17-question survey for Harry Potter fans, asking about what Potter books they’ve read and own, what e-readers they use, and how interested they would be in buying Harry Potter e-books and audiobooks. As Laura Hazard Owen notes at PaidContent, one of the questions asks what could keep fans from buying the Potter books, and one of the choices is not having a credit or debit card. This suggests that Pottermore may come up with a way of letting parents add money to children’s accounts so they can buy the books they want. But I...
E-magazine readers exist, want in-app purchase capability
November 23, 2011 | 2:15 pm
A recent survey by the Association of Magazine Publishers has turned up some interesting results. It surveyed 1,009 adult readers of e-magazines on their use habits and features they would like to see. Of those surveyed, 90% said they read as much or more magazine content as before they had a tablet. 76% of them said they preferred newsstand-style subscription centers, like Zinio or Apple’s Newsstand, and 55% said they like to be able to read back issues. But the intriguing part has to do with in-app purchase features. 70% of those surveyed wanted to be able...
Harris survey shows e-reader owners buy and read more books
September 20, 2011 | 4:59 pm
A survey from Harris Interactive turns up some very interesting facts about current e-book usage. The survey notes that 15%, or about 1 out of every 6 people, own an e-book reader (up from only about half that last year), and another 15% consider themselves likely to buy one within the next six months. It also finds people who own e-readers both read more and buy more books than non-owners, and suggests the devices are by and large good for the book market in general. One of the criticisms of e-Readers is that people who...
Survey shows most college students hate lugging textbooks more than they like sex
July 28, 2011 | 11:48 am
Kno, the company that had been designing a two-paned e-textbook tablet reader before deciding to get out of the hardware market and concentrate on software for existing tablets, has released a survey that states that American college students hate lugging books around so much that 73% of them would be willing to give up sex if it let them avoid carrying books. (Gee, I didn’t think a Kindle made you look that nerdy.) I find it a little ironic this study came from Kno, since their proposed (and abandoned) textbook reader would have been as heavy as a laptop,...
Many tablet buyers see no need for e-readers
July 12, 2011 | 9:55 pm
Wired is covering a survey that looks at the effect tablets have on the sales of other electronic devices. One of the major findings of the survey is that tablets are a lot more likely to replace dedicated e-readers (that is, the people surveyed said that after buying a tablet they no longer plan to buy an e-reader) than gaming devices. The survey also identified laptops as a device many new tablet owners no longer felt like buying. The number of people who feel this way for both of these devices increased from 2010 to 2011. However, the number...
IDATE releases ebook report
December 29, 2010 | 9:36 am
European consulting firm, IDATE, has released its 130 page study of the ebook market for Japan, America and Europe for 2008-2015. The report costs between 2,900 and 3,500 euros, but they have allowed me to release part of their principle results (blockquotes omitted):
By the end of 2010, the digital book market took off in all of the surveyed countries,
albeit under varying scenarios. That year, the United States became the world's largest
market with a turnover from e-book sales reaching EUR 594 million, ahead of Japan, e-
book pioneer country whose market is evaluated at EUR 527 million. European markets
remain relatively modest, but...
New survey of US literary agents – a preview
December 23, 2010 | 11:55 am
Publishing Trends has a preview of an invitation-only survey of US literary agents which was done by the Idea Logical Company and Market Partners International. Here's a snippet. The full survey will be presented at Digital Book World. More details in the article.
50% think “the overall impact of e-books and their royalties” are helping their authors’ income on backlist contracts. 25% say e-books are helping earnings on new contracts.
A third have no preference for the “agency” versus “wholesale” model, while 27% have a preference for agency, and 17% prefer wholesale.
Two-thirds believe that if e-book rights are not...
Ereading survey prizes awarded – but one winner hasn’t answered
December 14, 2010 | 8:40 pm
Back in October we asked you all to take our ereader survey and offered Amazon gift cards in $s, Euros or British Pounds. Well, InfoTrends has picked the three winners and for two of them their $100 and $50 gift cards have been sent out directly by InfoTrends.
However, the grand prize winner of a $250 gift card, Zack, has not responded to InfoTrends notice of award despite several emails being sent. While we cannot publish this person’s email here, the name ‘zack’ appears in that email address…and that is the address to which InfoTrends will send its...




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