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Posts tagged social media

Orion One Book Lane shift: Do publisher-led reader communities work?
October 16, 2014 | 10:25 am

Cherry PicksOrion Publishing Group, one of Big Five house Hachette's imprints, has just relaunched its women's fiction (dare I say: chick lit?) reader community platform Cherry Picks as One Book Lane, repurposed as a general book lovers' community, although for now, still appearing under the Cherry Picks microsite at Orion's website. "Cherry Picks is now One Book Lane!" announces the microsite. "Join our online community for book lovers! We know you love discovering new books and we want to help you do just that. Pop in to One Book Lane and find: Competitions you won’t get anywhere else; Exclusive features from your...

Big Publishing’s latest author discovery wheeze: YouTube celebrity deals
October 14, 2014 | 4:25 pm

YouTubeThe Next Big Thing in author discovery, according to a Wall Street Journal article anyway, is YouTube. Book promo videos have been a coming thing for a while now, as any fule kno. But now Big Publishing is turning the equation round, by using the power of rich social media to discover rather than to market authors. One of the key titles in the new surge of YouTube celeb signings is - appropriately enough - “The Pointless Book,” by UK video blogger Alfie Deyes. Then there's also "Make Up," by YouTube makeover celeb Michelle Phan. And unsurprisingly, the names of the...

Laura Fredericks on the future of publishing
October 12, 2014 | 3:30 pm

Laura Fredericks, founder and CEO of the writing community Describli, has put up a very interesting guest post on the future of publishing at the Independent Publishing Magazine - the same platform that had the good taste to commend me and Chris Meadows as shakers in the evolution of the industry. And she is not exactly recommending the status quo ante disruption. In fact, her call - and warning - for both publishers and writers is: connect (or be damned). Fredericks's take is that although "the future of publishing remains uncertain," the "even more direct connection between writers, readers, publishers, and publicity"...

Simon & Schuster launches social media initiative with Milq … who?
October 8, 2014 | 10:25 am

Simon & SchusterIn a news item that made it all the way to the top slot on Publishing Talk Daily, Simon & Schuster has just demonstrated how totally well it gets this social media stuff by announcing an exclusive book publisher partnership with Milq. That's right: Milq. Yes, you heard it: Milq. In case you're wondering ... um ... Milq who? well, so did I. Never fear, though: "As reported on in an article by Ben Sisario in The New York Times, Milq debuted out of private beta earlier this year with the aim of becoming the front door for how people experience...

Twitter’s potential changes could affect author promotion
September 6, 2014 | 2:32 pm

twitterSo Twitter wants to change things. According to multiple reports (you can find here, here, and here), Twitter is more than considering changing the way users see their feeds. Exactly how is not entirely clear yet as many have looked at smaller changes such as bringing back out tweets from users you already follow or changing the  algorithm completely by curating content that they think you want to read. That sure sounds like Facebook – and one of the biggest reasons why I use Twitter way more than I use the other guys. So, hopefully, it won't go that way. But this website...

Morning Roundup: Same-day delivery doesn’t best bookstores. If we were Patterson
August 8, 2014 | 9:00 am

Boulder BookstoreIs Social Media to Blame for the Increase in Graphic Images in the Media? (Media Shift) Social media platforms are the Wild West of publication. Journalists and traditional news publishers are no longer the primary information “gatekeepers” of public discourse; neither are they able to impose their professional publication standards and ethics on social media users and bloggers. *** Hachette, Ingram Drop Plans to Buy Perseus (PW) A letter sent to Perseus employees Thursday afternoon, from Perseus CEO David Steinberger, said that despite much effort from all three parties "we could not reach an agreement on everything necessary to close the transaction." *** If...

Why coolness for writers is utterly beneath contempt
July 15, 2014 | 2:33 pm

ShortList Magazine, a free giveaway glossy from the land of Cool Britannia which "has the biggest circulation of any men's lifestyle magazine in Britain," has shared with us its guide to "The 50 Coolest Authors of All Time."  It begins: "Writing a runaway literary hit is incredibly hard, and doing it with aching volumes of cool (which is how we'd all want to do it, given the chance) is nigh on impossible. These 50 managed it." Well, here's my view on why cool is something that writers - as opposed to readers of freebie giveaway men's glossies - should avoid...

Morning Roundup: Kobo giving $5 for library referrals. Agony and ecstasy of social media
July 15, 2014 | 9:00 am

KoboLibraries are Not a 'Netflix for Books' (Book Riot) If there’s one phrase I dislike more than the latest company touting itself as the “Netflix for books,” it’s when the retort is that such a thing already exists and it’s called the library. *** TSA Policy Change Increases Tech Security Burden for Travelling Journalists (Media Shift) Earlier this month, the U.S. Transportation Security Administration announced a new policy requiring that travelers to the United States turn on their devices at the request of airport security personnel. *** The Agony and Ecstasy of Social Media (Dear Author) Today two authors debate the issue of social media in writing....

Morning Roundup: Free eBooks no longer effective? Social media for novelists and more
July 14, 2014 | 9:00 am

free ebooksReaders Gravitate Away from Free Books (GoodeReader) New research is suggesting that giving your eBook away for free might not be effective anymore. *** Social Media Marketing for Novelists, Is Relationship Building (Digital Book World) But social media marketing does not have to mean getting on a loudspeaker and booming out self-lauding messages. That model for promotion is not necessary. Instead, think about marketing as building relationships. *** Art or the Future of the Printed Book? (Brave New World) This weekend in a quiet small local market in Bath we came across two stalls which caught our eye. One was selling lampshades at £75 each and the...

Henry Green on Loving and the future of reading
June 26, 2014 | 2:25 pm

henry greenThis post arose as an attempt to review Henry Green's inimitable 1945 work Loving, rated by some as one of the best novels of the 20th century, and a masterpiece of dialog - and vernacular speech, in the Cockney and other lower-class English tones of its key servant characters. And it led to a celebrated Paris Review interview with Green - one of the few where the novelist spoke publicly about his own work - by Terry Southern, available in full online. And there, Green shows himself a thoughtful and prescient prognosticator of the future development of writing and even...

Dark Side of the Sun: A Facebook sale, a social media precedent
June 11, 2014 | 10:25 am

Dark Side For any authors, self-published or otherwise, wondering how to use social media to promote their work, as well as any fans of the dark, weird, and horrible in general, here's an example for you. A group of horror and dark fiction writers has come together to launch "Dark Side of the Sun: A One-Day Sale on Dark Fantasy Horror and Contemporary Fantasy Books" via Facebook, scheduled for June 27th. "Readers rejoice! For one day only, Friday, June 27th, you will be able to buy over a dozen dark fantasy horror and contemporary fantasy novels for just 99 cents each," reads the...

Can we trust that selfie?
April 4, 2014 | 2:21 pm

What an honor! Thanks for the #selfie, @BarackObama pic.twitter.com/y5Ww74sEID — David Ortiz (@davidortiz) April 1, 2014 Twice in the last month, two popular selfies were torpedoed across social media. First, it was Ellen DeGeneres’ picture at the Oscars and, most recently, Boston Red Sox’s David Ortiz took a selfie with President Barack Obama. The Red Sox visited the White House on Wednesday to celebrate their World Series victory last year, as all professional sports team do in this country. Ortiz’s selfie generated plenty of attention even more than a day after it was taken because it was revealed that it was a big marketing...