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Before the Next E-Book Surge

Aggregated Content — Wed, 19 Dec 2012 17:27:57 +0000

By Michael Weinstein | for Book Business As we all know, the new norm is that in the next week there will be recorded a big surge in purchases in e-book reading hardware (including tablets, which are not just for reading). This will be followed, of course, by a surge in purchases of e-books. But [...]

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Is Increased iPad Adoption a Death Knell for Print?

Aggregated Content — Fri, 30 Nov 2012 02:44:03 +0000

By Brian Howard | for Book Business New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba’s new report. Simba Information’s new report out this week is titled “The iPad and Its Owner 2013.” But given its findings—including that 1 in 5 U.S. adults owns an iPad, along [...]

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17% of U.S. Adults Read E-Books, but Only 11% Bought, says Simba Information survey

Paul Biba — Wed, 11 Apr 2012 15:20:36 +0000

From the press release: Publishing forecast firm Simba Information has released the highly anticipated fourth edition of its flagship Trade E-Book Publishing report series and estimates 17% of U.S. adults have read at least one e-book in 2011, up from the 11% who did so in 2010. In keeping with the report’s tradition of measuring [...]

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Physical bookstores serve as a conduit to ebooks

Paul Biba — Thu, 01 Sep 2011 13:26:50 +0000

So says a report from Simba Information. From the press release: A recent report by media and publishing forecast firm Simba Information found that even though bookstores have lost some of their customer base over the years, the channel feeds into the e-book universe by serving as a ‘book showroom’ for the roughly 10% of [...]

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Simba Information study: 35% of iPad owners don’t read ebooks

Paul Biba — Fri, 19 Nov 2010 19:51:22 +0000

That’s what Yahoo! Finance is reporting today. The study was based on a nationwide survey of over 1.800 respondents. “The fact that over a million iPad buyers haven’t used the gadget for e-books shows that not all new gadgets equate to a new e-reader,” says Michael Norris, senior trade book analyst at Simba Information. “Research [...]

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iPad and Kindle’s real competition is the PC says survey

Paul Biba — Thu, 15 Apr 2010 15:00:03 +0000

That’s what Simba Information, a market research firm specializing in publishing and media, is reporting. According to their survey of over 1,880 adults, 68% of ebook readers used the PC as the most frequently used device to read books. “There’s a mistaken belief that consumers are the most interested in dedicated reading devices, but it’s [...]

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