Posts tagged Saatchi
UK Books Are My Bag promo campaign launches: Now don’t call me baby
July 25, 2013 | 11:15 am
UK booksellers are being invited by the Booksellers Association to join in the Books Are My Bag campaign, leading up to a Big Bookshop Party and celebrity photocall on Sat., Sept. 14 that kicks off a series of events timetabled to last until Christmas. Described as "the biggest ever promotion of bookshops ... an unprecedented cross-trade promotion of books and bookshops," the campaign urges local bookstores to liaise with local media, contact local authors and publishers, and otherwise come up with their own ideas to join in the excitement. The iconic motif of the campaign is a bag with loud orange lettering, stating—yes,...