Posts tagged Rachelle Gardner
Self-Publishing Social Media Saturation: Is it already here?
May 22, 2013 | 1:15 pm
Earlier I wrote about the possibility that the new channels of e-book marketing might soon be saturated by the efforts of a new generation of publicists, agents and book promoters—once these had mastered social media and other techniques for getting their message in front of readers—to the detriment of indies or individual self-publishers. Now it seems this is happening before my eyes. To the right is a screenshot of my Hootsuite Twitter feed for the hashtag #pubtip, which as many self-publishers know, is a well-regarded search term for advice and tips for authors, originally started by literary agent Rachelle Gardner in...
Has the public perception of self-publishing finally changed?
February 11, 2013 | 12:00 pm
Self-publishing a book can come with pre-conceived notions from readers, other writers and even publishers. People used to think self-publishing a book meant it wasn’t good enough to get picked up by traditional houses. However, the stigma of self-publishing is changing. Success stories have become more and more abundant, and the shock those successes caused even five to 10 years ago is slowly beginning to dissipate. Those in the industry have watched the development closely. Smashwords founder Mark Coker began his site five years ago as an outlet for self-published authors. It started small and has grown into a site where nearly...