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Posts tagged QR codes

Why fear Firefly when you can go with the Flow?
June 19, 2014 | 2:37 pm

fireflyNo, not that Firefly. Various sites are referring to the Amazon Fire Phone’s “Firefly” image recognizer as a “built-in showrooming tool.” Which I suppose it is, when you get right down to it. But it’s not as if it’s that much harder for folks to install a “showrooming tool” of their own, such as QR Droid, or even Amazon’s own “Flow” showrooming tool, on the phones they already have. In fact, having just tried “Flow” out for the first time, I can safely say it basically is Firefly (or, at least, the subset of what Firefly does...

Put your e-books on a shelf with Digital Library Wallpaper
June 4, 2014 | 5:42 pm

vodafone-digital-library-wallpaperOne of the problems paper bibliophiles often cite in e-books is that you can’t show off your e-book collection on your shelves. It’s all hidden inside a computer. But Engaget reports that Vodaphone Romania has found a clever way around that as part of its own e-book lending program. which it calls Digital Library Wallpaper. Customers can go to Vodaphone’s web site, pick out the books they want, and then have a big wallpaper “shelf” printed that has book decorations and scannable QR codes on it so that they, or their friends who are visiting, can load the books onto...

Borderlands 2 bar code reader app is a clever new use for smartphones
December 13, 2013 | 4:16 am

Screenshot_2013-12-13-03-32-36Here’s an example of a game company doing something pretty clever with mobile technology to increase engagement on its PC game. Gearbox, the wildly creative company behind Borderlands 2, has released a free mobile app for iOS and Android that scans UPC or QR bar codes and associates them with a randomly-generated loot item from that game. The first time a code is scanned, it randomly generates a loot item; thenceforth, that code is associated specifically with that item so people can tell their friends what to look for. It’s completely agnostic with regard to the price of...

Weekend Roundup — Used e-books, QR codes and the Amazon sweatshop
February 10, 2013 | 9:47 am

                Used Ebooks, the Ridiculous Idea that Could Also Destroy the Publishing Industry (Vice) Hybrid Library: QR Codes Access eBooks in Subway Station (Web Urbanist) Amazon struggling with e-books in China (Seattle Times) Life in an Amazon Warehouse: Fear and Efficiency at 35 Orders Per Second (Gizmodo) Kindle Daily Deals: Harlequin Romances for $1.99 each...

Melville House embraces QR codes to connect digital to print
August 5, 2011 | 8:17 am

Brooklyn based Melville House Publishing has launched a new program, HybridBooks, that lets a customer scan a QR code printed on the back of a book to access supplemental material in digital format. Here's a sample of the related content, which it calls "illuminations," for the novella "THE DUEL by Giacomo Casanova." The New York Observer has more details: "For example, The Illumination for the HybridBook version of Anton Chekhov's The Duel contains an essay on dueling by Thomas Paine, poems by Lord Byron, philosophy by Nietzsche, an anti-dueling church sermon, an argument in favor of dueling by a U.S. Senator, and...

Ubimark publishes Jules Verne book with e-footnotes
June 2, 2010 | 12:42 pm

340x_ubimark-bookGizmodo reports that Ubimark has published a special edition of Around the World in 80 Days that includes QR codes that work with a free iPhone app to serve as links to a website for on-line footnotes and discussion. Just point the iPhone at the code, and the link opens on your phone. Print books with e-footnotes is an interesting idea with a lot of potential. We all know that printed books aren’t going away—but something like this could serve to provide them with the easy-linking advantage of e-books. Of course, it’s a little funny that the...

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