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Posts tagged QR codes

Borderlands 2 bar code reader app is a clever new use for smartphones
December 13, 2013 | 4:16 am

Screenshot_2013-12-13-03-32-36Here’s an example of a game company doing something pretty clever with mobile technology to increase engagement on its PC game. Gearbox, the wildly creative company behind Borderlands 2, has released a free mobile app for iOS and Android that scans UPC or QR bar codes and associates them with a randomly-generated loot item from that game. The first time a code is scanned, it randomly generates a loot item; thenceforth, that code is associated specifically with that item so people can tell their friends what to look for. It’s completely agnostic with regard to the price of...

Weekend Roundup — Used e-books, QR codes and the Amazon sweatshop
February 10, 2013 | 9:47 am

                Used Ebooks, the Ridiculous Idea that Could Also Destroy the Publishing Industry (Vice) Hybrid Library: QR Codes Access eBooks in Subway Station (Web Urbanist) Amazon struggling with e-books in China (Seattle Times) Life in an Amazon Warehouse: Fear and Efficiency at 35 Orders Per Second (Gizmodo) Kindle Daily Deals: Harlequin Romances for $1.99 each...

Melville House embraces QR codes to connect digital to print
August 5, 2011 | 8:17 am

Brooklyn based Melville House Publishing has launched a new program, HybridBooks, that lets a customer scan a QR code printed on the back of a book to access supplemental material in digital format. Here's a sample of the related content, which it calls "illuminations," for the novella "THE DUEL by Giacomo Casanova." The New York Observer has more details: "For example, The Illumination for the HybridBook version of Anton Chekhov's The Duel contains an essay on dueling by Thomas Paine, poems by Lord Byron, philosophy by Nietzsche, an anti-dueling church sermon, an argument in favor of dueling by a U.S. Senator, and...

Ubimark publishes Jules Verne book with e-footnotes
June 2, 2010 | 12:42 pm

340x_ubimark-bookGizmodo reports that Ubimark has published a special edition of Around the World in 80 Days that includes QR codes that work with a free iPhone app to serve as links to a website for on-line footnotes and discussion. Just point the iPhone at the code, and the link opens on your phone. Print books with e-footnotes is an interesting idea with a lot of potential. We all know that printed books aren’t going away—but something like this could serve to provide them with the easy-linking advantage of e-books. Of course, it’s a little funny that the...