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Posts tagged promotion

Inkshares introduces Inkshares Credits to publishing crowdfunding system
March 23, 2015 | 10:25 am

I previously covered Inkshares, which purports to be "both a book publisher and crowdfunding platform," acting as  sort of bridge between the Smashwords style of self-publishing platform and the crowdfunding publication approaches that you see on Indiegogo and elsewhere. Now the platform has announced "a unique feature to both crowdfunding and publishing: Inkshares Credits—a rewards system that reinvests the sales success of books published back into the readers who made a book's publication possible." Inskhares explains: Inkshares Credits can be used to back a book project or purchase any book on the Inkshares platform. As a full-service publisher, any book project that...

Stacey Dash and the incredible non-existent publishing scandal
March 2, 2015 | 2:25 pm

Stacey who? Sorry, maybe this is my Brit-ness coming out. But, who? I mean, funky-sounding monicker that could have been built for headlines, but all the same ... who? Well, maybe that's part of the problem. Adweek, and after them, Publishing Talk Daily, apparently thought there was mileage enough in Stacey Dash's latest news to run an item on her book deal with "conservative" publisher Regnery Publishing, for her memoir There Goes My Social Life, about her "coming out" as a conservative. As it happens, the Regnery website doesn't throw up any answer currently to a search for Stacey, or Dash. But...

EIBF launches #mynextread campaign and hashtag
January 22, 2015 | 2:25 pm

mynextread The European and International Booksellers Federation (EIBF), the "non-commercial European and International umbrella association representing national Booksellers' Associations and booksellers over the world," has just launched the My Next Read (#mynextread) campaign, inviting readers to "Inspire Europe. Share #mynextread." The campaign urges them to "Snap yourself with the cover of your next read, don’t be shy," then "Share: Post it to your Instagram, Twitter or Facebook profile tagged as #mynextread." And finally, "Inspire: You’re now inspiring fellow readers across Europe at mynextread.eu." The campaign is yoked together on the My Next Read website with the EIBF's Book Charter, which also urges...

Orchard unites agenting and PR
January 13, 2015 | 10:25 am

secret-agent.jpgA New York PR agency has decided to bridge the gap between publicizing their clients and actually repping for them by forming its own literary agency. Orchard Literary, part of Orchard Strategies, "is a Manhattan based literary agency that represents a select group of top experts and authors. In partnership with an award-winning public relations practice, Orchard Literary offers a unique environment for authors to build profiles and find exceptional literary representation." I'm not fully convinced of the inherent synergies in this arrangement. Literary agents are usually about far more than publicity, which is supposed to be what the publisher's marketing...

Penguin caught out cheating readers on Zoella book launch?
December 12, 2014 | 11:51 am

Showing the kind of ethics you would expect from the owners of Author Solutions, Penguin Random House has apparently been caught out in a lie over the launch of the bestseller Girl Online from social media celebrity Zoella (a.k.a. Zoe Sugg) previously covered in Teleread. Because, as reported in The Bookseller, Zoella was a.k.a. not-the-author, and the ghostwriter who actually penned most of the words, Siobhan Curham, received no credit. And the resulting shitstorm has been enough to drive Zoella herself off the medium that made her - the internet - at least temporarily. And now, The Guardian and many other sources are simply and directly asking: "How much of Girl Online did she really write?"...

Will new Facebook user news feed policies restrict authors?
December 3, 2014 | 10:25 am

Facebook fingerA Wall Street Journal article entitled "New Facebook Rules Will Sting Entrepreneurs" on new Facebook restrictions on user news feeds apparently due to come into force in January has already caused a stir in some self-publishing and independent publishing circles, including The Passive Voice. The concern is that the restrictions on how on how much can be promoted or advertised via user news feeds will cut self-published authors and small presses off from a highly important promotional platform. The many kinds of small businesses covered in the WSJ article don't include authors or small publishers, but it's hard to see any...

Scotland’s winter wonderland showcased in stunning freebie
November 24, 2014 | 6:25 pm

A to Z of Winter ScotlandYes, this is a shameless puff on behalf of my beloved homeland - but it's also a chance to pick up a beautiful and useful travel guide for zero cash, and to enjoy some superb state-of-the-art digital destination marketing. For VisitScotland, Scotland's national tourism organization, has just shared "The A to Z of Winter in Scotland," a beautifully produced 76-page PDF guide to the best options in winter visiting to the land of Burns, Bruce, bairns, brains, and beauty - liberally sprinkled with hyperlinks to follow up the destination tips online (albeit mostly to its own site). Burns Night, on January...

Writers, here’s how to time your social media self-promotion blitz
November 18, 2014 | 12:25 pm

For those of you writer folks out there who have defied the wrath of Jonathan Franzen and opted for social media self-promotion as a valid way to publicize your latest epic (self-published or otherwise), here's a useful infographic that details the all-important question of when to Tweet or Share. Courtesy of KISSmetrics, you can work out your social media tactics across all the North American timezones, with some data points applicable to other markets as well. For instance, it's fairly obvious that "Most Facebook sharing is done on Saturday" is likely to remain true for most Western markets, although the...

Jura distillery releasing 1984 malt in George Orwell commemoration
November 17, 2014 | 4:29 pm

Jura 1984The Jura distillery, long a key sponsor at the Edinburgh International Book Festival, has now found a perhaps slightly more dubious route to literary celebrity, deciding to issue a special limited edition 1984 malt whisky, to mark 30 years since the date of George Orwell's eponymous novel. The Jura 1984 Vintage was casked in 1984 and, according to the account in The Drinks Business, "only 1,984 individually numbered bottles of the limited edition single malt whisky, casked in 1984, will be made available worldwide," at £750 ($1,176) per bottle. In one respect at least, the Jura distillery's bid for recognition is completely authentic:...

Laura Fredericks on the future of publishing
October 12, 2014 | 3:30 pm

Laura Fredericks, founder and CEO of the writing community Describli, has put up a very interesting guest post on the future of publishing at the Independent Publishing Magazine - the same platform that had the good taste to commend me and Chris Meadows as shakers in the evolution of the industry. And she is not exactly recommending the status quo ante disruption. In fact, her call - and warning - for both publishers and writers is: connect (or be damned). Fredericks's take is that although "the future of publishing remains uncertain," the "even more direct connection between writers, readers, publishers, and publicity"...

Social media self-promotion for writers Lesson One: Do not beat up on your readers
September 8, 2014 | 10:25 am

Chelsea CainBest-selling crime author Chelsea Cain appears to have gone into social media meltdown in a really bad case of Author Meets Facebook. In a series of posts, she managed to diss on her readers for their asinine behavior and intrusive questions. She then managed to compound the damage. Her initial posts were taken down pretty promptly, apparently at the behest of her publisher. So the following is not first hand. But it is based on direct copies of the original posts like those you can see in this article, which have been widely corroborated. Cain wrote: I am not your personal customer service...

Shatzkin shares latest on maximizing the backlist in digital publishing era
July 30, 2014 | 6:47 pm

mikeshatzkin.jpgMike Shatzkin's commentary on developments in the publishing industry has often featured in TeleRead in the past - not always in entirely respectful terms. All the same, he's often good for wrap-ups of not-quite-leading-edge newly-received wisdom in mainstream publishing, and one such piece is his latest post entitled (deep breath...): "Publishers need to rethink their marketing deployments and tactics in the digital age to take advantage of their backlists." Shatzkin delves into the traditional publishing priorities of frontlist versus backlist marketing ("Books have always been launched like rockets. The publisher commits maximum firepower to getting them off the ground. Most crash to...

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