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Posts tagged promotion

Stellar Libraries head calls for more promotion for UK libraries
March 28, 2014 | 6:26 pm

Amid all the bad news about the UK library system, an article has appeared in The Guardian arguing that "The survival of libraries lies in positive promotion." Good sentiments - although in this case they come from the head of a creative agency that apparently exists for the express purpose of promoting libraries. "The way we market and promote our national library service is one of the areas that drastically needs to change if we are to give libraries any sort of long-term future. But it's not the only area that needs improvement," asserts Andy Ryan, director of Stellar Libraries CIC and...

Self-promotion tip of the day: Bitch up Amazon on Salon
March 4, 2014 | 2:38 pm

Yes, why throw money at Author Solutions packages? Even when "I have a major publisher and a buzzed-about debut," I can maybe do with a little extra push, eh? Even if I is Stephan Eirik Clark, whose novel "Sweetness #9" will be published by Little, Brown in August. All I have to do is go to those nice people at Salon and pen a little piece protesting that "Amazon buried my novel: Those search algorithms are for sale," and they'll even pay me for it. I mean, some writers these days get asked to write for free or to pay...

Are you only as good as your last Dementor?
February 25, 2014 | 5:18 pm

dementorElsewhere, I've been a staunch defender of that endangered species, the snark. But there are times when you have to be thankful it's rare. And one of them is Lynn Shepherd's screed in the UK Huffington Post, declaring "If JK Rowling cares about writing, she should stop doing it." Lynn Shepherd is not exactly an unknown writer. As her own website explains, her novel A Fatal Likeness, on the death of Percy Bysshe Shelley, is "One of Kirkus Reviews' 100 Best Fiction Books for 2013, and a BBC History magazine historical novel of the year." But she does seem to begrudge...

Sainsbury’s sets sail with Captain Phillips film tie-in ebook offer
February 13, 2014 | 10:25 am

UK supermarket chain Sainsbury's, already pushing itself up the ebook and digital entertainment sales leagues, has launched a new promo to link what are now two forms of digital media - films and ebooks. In a strictly limited-time promotion, Sainsbury's Entertainment is offering a free ebook copy of A Captain's Duty by Richard Phillips (with Stephan Talty) for anyone who pays for a video-on-demand copy of the new Tom Hanks movie Captain Phillips, its film tie-in. Sainsbury's claims this to be the world's first tie-in between video-on-demand and ebook editions of a media property, though I wouldn't be surprised to...

Ageism in Writing: Is It a Problem?
January 15, 2014 | 4:15 pm

ageism in writingWriting ought to be one vocation that's truly ageless. After all, in principle you can keep going until the pen drops from your hand or your fingers cramp on the keyboard. It's also a discipline where teens have produced timeless works. So age ought to be immaterial, right? Not necessarily, it seems: at least, if you take public recognition into account. A current blog post from screenwriter Lee Jessup posulates an ageism problem in screenwriting. "Ageism and sexism have long been the looming clouds for many a creative person trying to make their way in the film and television industries," he...

Self-promotion for 2014′s New Year resolution?
January 9, 2014 | 10:17 am

self-promotionA couple of interesting posts have emerged to kick off the New Year with some useful insights on promotion for self-published authors. The upshot is that self-promotion for self-publishing is more essential than ever before - but also that it doesn't have to be the blight on a writer's life or on cultural values that the likes of Jonathan Franzen periodically portray it as. [caption id="" align="alignright" width="320"] Writer at work[/caption] On his "Let's Get Visible" blog, David Gaughran states simply: "If You Don’t Enjoy Marketing, You’re Doing It Wrong." In his view, there's nothing so odious about new model promotional methods. His...

The smarm debate continued: It’s not about the Internet … or is it?
December 20, 2013 | 10:28 am

The literary feud about snark versus smarm kicked off at the end of this year seems set to splutter on well into 2014. Maureen Dowd, in the New York Times Sunday Review, picked it up in a piece entitled "Bigger Than Bambi," referring to the now-notorious Bambi Rule: "If you can’t say something nice, don’t say nothing at all." And, she concluded, "such prettifying is consistent with a culture dominated by an Internet concerned mainly with marketing techniques." Although I applaud Dowd's decision to stand by snark against the saccharin surge of smarm, I have to differ on that point -...

Copyblogger: 100% of Independent Publishers who Read This Article Will Have Read More Words By The End
December 13, 2013 | 6:00 pm

The Publishing Talk Daily, normally a pretty reliable and handy publishing grapevine site, just gave top billing to a post making quite a claim. It's from website Copyblogger, which since 2006 "has been teaching people how to create killer online content," courtesy of Johnny B. Truant and Sean Platt, who promise that: "100% of Independent Publishers Who Do This Will Sell More of Their Work." Wow, some "This." What "This" is this? I'm sure TeleRead's many eager self-publishing author readers who need every ounce of help and guidance they can get will be dying to hear. [caption id="attachment_103178" align="alignright" width="365"] Working on...

Barbarians at the Bookstore Gate: Big bucks and big books (or boobs?)
December 12, 2013 | 6:28 pm

Next time, o lowly author, you're feeling underrewarded and underappreciated, just think how lucky you are to scrape acquaintance and kiss rings with the glamorous beautiful and bucks-bundling people of the swanky publishing industry. Instead of slumming it with the little nobodies, you too can touch, however briefly, the hems of the garments of HELLO! Magazine glitterati. Doesn't that make you feel better as you toil at your screen? And just to remind you, Publishers Lunch has run a laudatory headline declaring: "Judith Regan Returns to Publishing, Backed By Phaidon." Publishers Weekly also put up a notice stating: "Phaidon Taps Judith...

UK book publicity goes sub-parody with Biteback Publishing Stephen Ward is Innocent, OK launch
December 4, 2013 | 4:34 pm

biteback publishingFollowing the imaginary author online radio station publicity stunt for the non-book S released under the auspices of "creator" J.J. Abrams, we have another English book promotion exercise that stretches the limits of the credible - and tests the boundaries of the emetic. This time, it's the launch of Stephen Ward is Innocent, OK by Geoffrey Robertson QC, with an accompanying pledge to launch an appeal to ... well, clear Stephen Ward ... and ... well ... an accompanying musical from Sir Andrew Lloyd Webber. (Disclaimer: I am making absolutely no judgment on the guilt or innocence of Stephen Ward. All...

Want to promote that ebook? Do Facebook
November 3, 2013 | 11:44 am

facebookFirst let me state that I have no shares in Facebook or personal interest in promoting Mark Zuckerberg. But I thought I'd share the new Mashable/Statista/Shareaholic data on traffic from social networks to publishers. After all, it looks like everyone else is sharing - on Facebook most of all. "Facebook Drives the Most Traffic to Publishers, Beating Twitter and Reddit," reads the Mashable headline. And before you get too excited, the publishers they have in mind are online content publishers managing websites, not the book publisher kind. That said, the information is valuable to anyone using social networks to promote their...

Good Morning Canongate, as book promotion goes broadcast
October 25, 2013 | 4:57 pm

canongateAny eager and dewy-eyed self-publishers convinced that Kindle Direct Publishing has put them on the same footing as the book majors might want to take a close look at Canongate's latest promotional wheeze. The company has launched Radio Straka, a web-based audio broadcast station transmitting the work of fictional "towering figure of twentieth-century literature and culture" V.M. Straka, a pivotal character in the upcoming novel S by J.J. Abrams and Doug Dorst. I'm sorry, who? "Emmy-Award-winning filmmaker J.J. Abrams has produced, directed, or written films and television shows including Fringe, Lost, Alias, Felicity, Star Trek, Cloverfield, Mission: Impossible, and more," according...