Posts tagged OR Books
OR Books publisher suggests ‘disintermediating Amazon’ by selling D2C
May 25, 2012 | 11:54 pm
Here’s another article from an exec of a Direct-to-Consumer (D2C) publisher about “disintermediating Amazon,” this one on Publishers Weekly. John Oakes of OR Books puts Amazon’s success in an interesting perspective when he points out that, when you get right down to it, the main advantage Amazon really has is “a comfortingly familiar Web site” that didn’t even exist at all just a few years ago. What is it selling? Its ability to sell. What if publishers were to sell e-books and print books direct, straight to consumers—and consumers were to get used to the idea...
OR Books says “No” to Amazon
March 23, 2010 | 9:03 am
Colin Robinson has an article at the Huffington Post about his new startup, OR Books, which published Going Rouge. Robinson points out that Amazon wants a discount of 55 to 60% and if the publisher tries to match that price Amazon will use the publisher's lower price as the basis of their discount, so it is impossible for the publisher to compete with direct sales to its customers. Robinson then says that Amazon doesn't do much for the discount; just makes the books available rather than marketing them. But at OR Books, our calculation is that, for the amount...