Posts tagged nostalgia publishing
Nostalgia Publishing—Can it Pay?
November 15, 2012 | 10:45 am
From Paid Content's Laura Hazard Owen comes this story about Scholastic Books and their upcoming re-release—in e-book form—of the hit 80's series "The Babysitters Club." What makes this story interesting is that the first seven books are, in fact, already available as e-books. But what Scholastic is doing with these new releases is marketing to the nostalgia crowd with original cover art and a relatively low ($5.99) price point. As the article explains: "Scholastic has printed over 176 million copies of the BSC books worldwide. The ebooks are being released with their original covers by Hodges Soileau — making it clear that Scholastic...