Posts tagged New York Magazine
Is the Vampire Weekend classified ad proof that print is approaching its retro-cool tipping point?
February 16, 2013 | 1:56 pm
I about wet myself after opening up the February 18 issue of New York magazine, after which I immediately flipped to the often imitated (but never duplicated) Approval Matrix. There it was, right down in the furthest corner of the Brilliant/Lowbrow axis: Liberal-arts rockers Vampire Weekend show their allegiance to print by announcing their new album title in the N.Y. Times classifieds. Don't get me wrong: I realize we're all media-savvy enough to recognize this sort of thing as a clever marketing ploy, and nothing more. But therein lies the basis of my excitement ... and the overarching point of this post. Let me...
What we can learn from the troubles of Martha Stewart
November 13, 2012 | 12:54 pm
I've seen reporting pretty much everywhere about the troubles facing Martha Stewart and her company these days. She's laying off staff and folding magazines, she's reporting a 17 percent decline in revenues and she's taking for herself the lion's share of her company's earnings. But is this just about money management and changing media directions, or is something else going on? An article in the Hamilton Spectator offers an intriguing secondary hypothesis. The trouble with brands based on a living person, they say, is that they come with a "high risk of calamity" as they rise or fall on the escapades...
New York Magazine profiles Rupert Murdoch in depth
March 1, 2010 | 11:15 am
New York Magazine has a fascinating 8-page in-depth look at Rupert Murdoch, his recent feuds, and his family dynasty. The first half is devoted to Murdoch’s purchase of the Wall Street Journal and its subsequent transformation into a general-news paper with which to take on the New York Times. While this does not necessarily have a great deal to do with electronic reading, it does provide some excellent background behind both Murdoch’s and the Times’s decision to implement paywalls. But in the second half, there is some coverage of Murdoch’s much-publicized feud with Google, which we...