Mediabistro’s “eBookNewser” section reports on a problem that publishers are having in the advent of the iPad: finding digitally-skilled employees who also understand the publishing industry. In a press release yesterday, Lynne Seid, Partner in the Global Consumer Marketing Practice at leadership advisory firm Heidrick & Struggles, said, "It's a mistake to think that you can simply bring in a 'new media person who is fluent in that world without being grounded in the traditional publishing model--even if that model is exploding. Organizations need talent at the top that can bridge the old and new...

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From the press release: The inaugural Poole Literary Festival, in partnership with The Media School at Bournemouth University, has launched the UK's first prize for New Media Writing. Entrants are asked to compose an interactive narrative or poem, designed specifically for delivery online or via mobile phone. The creators of the winning entries will win £250, a brand new Apple iPad, and be advised by digital publishing specialist Creative Content, on getting their winning ideas published. The only remit is that entries should illustrate the things 'new' media can do that 'old' media can't. There are...

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