Posts tagged mobile
Consumer Reports sets price for mobile content through focus groups
May 25, 2010 | 7:31 pm
We all know by now that the big problem most news outlets are having in converting to the digital world is the collapse of the advertising market in print, coupled with the low-paying nature of the advertising market in digital. But one well-known news outlet has never accepted advertising, and is all the more trusted as a result. Consumer Reports is well known as the go-to source for testing-based product comparisons and reviews. Even people who don’t subscribe will often spend time reading through back-issues in libraries before coming to a decision on a major purchase. Consequently,...
How the iPad will change publishing?
March 9, 2010 | 7:15 am
Nieman Journalism blogger Martin Langeveld posts a whitepaper currently being presented at a journalism conference at the University of Missouri in Columbia. The whitepaper reflects on the ways that the iPad will change the face of publishing. Langeveld writes: iPad is not a linear, incremental development. It’s not a simple next step after everything that has preceded it (even iPhone); it’s a new direction that will have unpredictable impacts on digital behavior. He then proceeds to…predict these “unpredictable impacts”. They include a substantial increase in mobile shopping, as the iPad provides...


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