Posts tagged Mik Strøyberg
Online or on Paper, Publications Are a Core Part of Our Identity
December 3, 2012 | 12:00 pm
By Mik Strøyberg | Head of Consumer Engagement for Issuu You can tell a lot about a person by taking a look at what he or she reads. Suppose you walk into a stranger’s home and see copies of Forbes magazine on the table. You would likely imagine the householder is interested in business. Assume you see copies of Dog News or Equine Journal. You would probably conclude that he is an animal lover. If you spotted a stack of VICE magazines, you could safely surmise that he has an irreverent sense of humor. The point is that publications give unique...
The Coming Publishing Renaissance
October 23, 2012 | 2:08 pm
By Mik Strøyberg | Director of Consumer Engagement for Issuu Conventional wisdom holds that publications are losing market share and that the industry itself is endangered. But in this case, conventional wisdom is wrong: We're actually on the verge of a publishing renaissance—a new age when people can access whatever content they want wherever they are—and it’s an exciting time to be in the publishing business. This isn't an unprecedented situation: When digital music files began replacing CDs, many prematurely lamented the end of the music business. But musicians kept creating new work, and music publishers kept generating more revenue. The same is...