Posts tagged Michael Norris
Is Increased iPad Adoption a Death Knell for Print?
November 29, 2012 | 9:44 pm
By Brian Howard | for Book Business New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report. Simba Information’s new report out this week is titled “The iPad and Its Owner 2013.” But given its findings—including that 1 in 5 U.S. adults owns an iPad, along with projections that within five years tablet owners will outnumber print book buyers—it might have been called “The Rise of the Machines.” The media and publishing market intelligence company has been following trade e-book publishing through its nationally representative surveys since 2009, adding and removing reading devices from...