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Posts tagged McDonalds

Morning Roundup: Licensed Brands Drive Discovery for Kids, Take Copyright Back!
January 14, 2014 | 9:00 am

licensed brands drive discoveryLicensed Brands Drive Discovery and Sales for Kids Apps (Digital Book World) “When kids search for your books, they’re not searching for the books, they’re searching for the licensed characters and titles,” said Huang. “Licensing drives search and sales.” *** McDonald's Expands Free eBook Program Into Germany (The Digital Reader) The new literacy/advertising program will be running for the next couple months, and it will feature ebooks on the subjects of natural wonders as well as stars and planets. *** Copyright Week: Take Copyright Back (Boing Boing) This week is Copyright Week, and every day this week, the Electronic Frontier Foundation and its allies in the fight...

Barnes & Noble bookseller LiveJournal community offers candid, depressing look behind the scenes at B&N stores
December 19, 2013 | 7:31 pm

Over on The Passive Voice, I found a link to a LJ community where Barnes & Noble employees anonymously discuss their work lives. I’ve been reading through a few comment threads, and wow is it depressing. You would sort of expect Barnes & Nobles to be decent places to work, wouldn’t you? All the books, the surrounding of pure distillate of culture on every shelf. It’s not an “everything store” for cheap and shoddy goods like Wal-Mart, after all. Surely they pay their employees a decent wage and treat them decently, right? Right? …wrong. The comments...

McDonald’s and National Family Literacy Month Promotion
November 3, 2013 | 3:26 pm

National Family Literacy MonthIn our Weekend Links post today, we featured a story from Digital Book World about the McDonald's and National Family Literacy Month promotion. Their headline was Free Children’s Books With Those Fries: Are Digital Books the Literary Equivalent of Junk Food? Now I'm not a huge fan of McDonald's (although I will admit to the odd craving for their small cheeseburgers), but I thought the headline was unfair. I took the time to read a two of the books that are being given away with Happy Meals. (You can download them as free PDFs.) No, they weren't award-winning children's literature, but...

Want fries with that book? National Literacy Trust thinks so, partners with McDs
October 16, 2013 | 12:31 pm

The National Literacy Trust, "the only national charity dedicated to raising literacy levels in the UK," has just announced a partnership with McDonald’s Happy Readers books program, providing tips for readers and an endorsement logo to tag on to the books made available through WHSmith under the program. "Every McDonald’s Happy Meal box sold in the UK features a Happy Readers voucher to buy a children’s book worth around £4.99 [$8.00] for just £1 [$1.60]," explains the announcement. "Since it was launched in 2007 the WH Smith £1 book offer has seen more than 2.5 million children’s books redeemed, with nearly...

Morning Links — RIP Aaron Swartz
January 13, 2013 | 8:00 am

RIP, Aaron Swartz (Boing Boing) Why Faber Voices is well worth shouting about (The Guardian) Author Services Site Lulu Moves Toward DRM-Free, But Is It What Authors Want? (Digital Book World) The best crap book covers (The Guardian) Supersizing Literacy? U.K. McDonalds Swapping Happy Meal Toys for Books (GOOD) Has the e-book bubble burst? (Los Angeles Times) How Amazon Is Trying To Create A Huge Mobile Business (Business Insider)...

UK McDonald’s to give away children’s books with Happy Meals
January 13, 2012 | 8:29 pm

Mudpuddle_Farm-_Six_Animal_AdventuresIn addition to promoting childhood obesity, McDonald’s in the UK is now promoting childhood literacy. Until February 7th, in cooperation with England’s National Literacy Trust, all UK McDonald’s locations will be distributing print copies of the popular UK children’s series Mudpuddle Farm by Michael Morpurgo as a free Happy Meal “toy”. A 2011 survey showed that 33% of British children do not own a book, according to the National Literacy Trust. This program is meant to help remedy that by putting an actual printed book, rather than a cheap plastic toy, in the hands of young would-be readers....

Starbucks to offer free wifi, access to premium content
June 16, 2010 | 7:15 am

Starting July 1, Starbucks is joining fellow AT&T-wifi-hotspot-users McDonalds and Barnes & Noble in offering free wireless Internet access to all comers. Presently, the AT&T hotspots at Starbucks locations require that users pay a fee for access (except for AT&T iPhone subscribers, who get access free) or else register for a Starbucks card. But its plans go farther than just free wifi—in the fall, Starbucks is also rolling out free access to paid content such as the Wall Street Journal, and other exclusive material, for those who surf the Internet from its locations. Wi-Fi Net...