Posts tagged McCarthy Digital
Are Discoverability and DRM Mortal Enemies?
October 5, 2012 | 11:20 pm
By Brian Howard Publishers of e-books have a dilemma: You want readers to find (and purchase) your products. And yet you don't want pirates making your products available for free. But is digital rights management (DRM) technology, one method publishers use (with questionable success) to combat piracy, a hindrance or even antithetical to content discovery? At the Publishing Business Virtual Conference and Expo, an expert panel debated this very question. Moderated by the inimitable Christopher Kenneally of the Copyright Clearance Center, Peter McCarthy (Director of McCarthy Digital), Patricia Payton (Senior Director, Publisher Relations & Content Development at Bowker) and Brian O'Leary (Principal at Magellan Media Partners) discussed these very issues. Will DRM survive? Are we moving...