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Posts tagged marketing

With his latest publishing stunt, Konrath challenges the industry’s status quo once again
August 31, 2013 | 8:27 pm

I wasn't regretting my recent vacation at all, until I stumbled across a KBoards thread yesterday about Joe Konrath's latest shenanigan (that's said in only the most admiring of ways). Konrath decided a while back to see if he could write, edit, create cover art and publish a book in an hour. While drunk! (Is this the self-publishing equivalent of drunk dialling?) While hardly great literature (one of them is How To Stop Farting), he says they are earning him about $10 a week (and they aren't even under his name). He extended a challenge to readers of his blog to pull...

Substance B: A New Offering from BB eBooks
August 27, 2013 | 7:24 pm

Substance BThere's a rule of thumb in marketing that it costs five times more to attract a new client than the price of retaining an existing one. So retaining clients seems to make good sense. (Hint to indie authors: This applies to you as well.) One good way to retain clients is to offer new services. New services that are low-cost are a bonus. New services that help clients market themselves? Priceless! BB eBooks has just added Substance B, a marketing solution for its clients that hits both the "low-cost" and "helps clients market" buttons. The basic service, which is free to BB...

Do promotional campaigns for libraries actually work?
August 6, 2013 | 2:46 pm

A great promotional image for libraries caught my eye, courtesy of Facebook, and set a train of thought going: The above was the result of a competition hosted by German publishing giant Springer's Springer LibraryZone, with the lucky winner Miguel Correia of the Institute of Accounting and Administration of Lisbon (ISCAL) in Portugal. "Wow! I wasn't expecting this! Thank you, Springer and all the people who voted for my quote," Miguel said in his reply on Facebook. "To all librarians out there: live long and prosper!" Note the complete openness to digital media and ebooks, with no distinction drawn between print and...

What’s the hoo-hah about Libboo?
August 6, 2013 | 2:03 pm

Another self-publishing support platform, Libboo, seems to be getting quite a bit of pick-up lately, with a fairly laudatory writeup in The Bookseller's digital offshoot, FutureBook. In a piece called "Testing Libboo - an author's view," self-published author Russ King describes his experience with Libboo, an "advocacy marketing" platform which "empowers you with behavioral data about your readers. A first-of-its-kind dashboard with real-time analytics offers insight into how, where, and why your book is shared online." "I joined Libboo during their beta phase," relates King. "As a reader, I enjoyed earning high quality free books and chatting with the authors. As an author,...

A Conversation with Sandra Bowman, Marketing Director of Intrigue Publishing
July 17, 2013 | 6:00 pm

Intrigue PublishingI'll end this series of interviews Intrigue Publishing employees with Sandra Bowman, the company's marketing director. Like Austin Camacho, the editorial director, Sandra is also an author and has been marketing her own books for years. * * * TeleRead: You’re the marketing director for Intrigue Publishing, and you're also an author. What do authors most need to know about marketing themselves? Sandra Bowman: What they need to know is that they must continue to put in the work. Most authors believe that if they get published, they will get all of their marketing done for them. Not true! Most of the time, even with...

How Amazon Employees Sell Their E-Books
July 1, 2013 | 2:01 pm

AmazonBy Moe Zilla There was a startling announcement on Monday. An Amazon employee is selling a book about their life at the company. But if you purchased it as a Kindle e-book, he’d also mail you a free print version of the same book! It’s the first time I’ve seen a print book relegated to the “bonus” give-away when purchasing a digital e-book—and it turns out he’s not the only former Amazon employee who’s come up with some new twists on Kindle e-books… This offer was described at unusualPromotion.com, and a press release claims it “marks the beginning of a turning point in the Book...

The Seattle Public Library breaks a world record with its jaw-dropping book domino chain (video)
June 29, 2013 | 4:28 pm

libraryI don't believe I've ever seen an actual book domino chain in person. I'd never even seen a video of such a thing until earlier this afternoon. But apparently enough of them have been created over time that an actual Book Domino Chain World Record holder exists out there, somewhere. And yet that person (or that institution, as the case may be) had its world record stripped away roughly four weeks ago by none other than the main branch of the Seattle Public Library. Officially known as the Central Library, the building became architecturally famous worldwide back in 2004, thanks to its...

The Mystery of the E-Book on the Subway Poster
June 24, 2013 | 3:15 pm

e-booksI'm all for creative marketing from the indie folks—it's a crowded market, and you want to stand out, no? What I don't understand? Spending money on this marketing without taking steps to make sure it's effective. Take today's little case study: I was on my way downtown and saw my first ever e-book subway poster ad. The poster was the little half-size kind they mount up at ceiling level, not unlike the Swatch ads shown in the photo above. A given subway car might have 10 to 15 of these per side, and often someone will rent out a whole car for a...

YA author Elle Casey discusses the transition to full-time
May 30, 2013 | 3:11 pm

Elle CaseySelf-published young adult fiction author Elle Casey recently wrote on the Kindle Boards about making the transition from a part-time to a full-time self-published and self-supporting writer. I asked her to share some more details with the TeleRead audience about how this happened. TeleRead: How did you ramp up to the point of being able to support yourself by writing? Did you plan out any kind of timeline, or did it simply happen? Elle Casey: I didn't plan anything. When I started, I just had the goal of one stranger buying my book and liking it. After that, I had a goal of...

British horror writer A.N. Donaldson on the hard road to acceptance
May 29, 2013 | 11:27 am

A.N. DonaldsonBritish horror writer and lawyer A.N. Donaldson released his richly crafted and very unsettling novel Prospero’s Mirror, which chronicles the last days of the celebrated ghost story writer M.R. James, in April this year, in print and e-book editions from Endeavour Press. I talked to him about the difficulties of getting its peculiar strengths accepted by a publisher, and how the print and digital releases complement each other. TeleRead: Has e-publishing helped you produce a distinctive work that might otherwise never have been picked up by a print publisher? A.N. Donaldson: E-publishing has certainly proved a life-saver for my book Prospero's Mirror....

Review: Star Dispatches eReads
May 28, 2013 | 11:00 am

Star DispatchesI've written before about the Toronto Star newspaper's new-ish eReads program, Star Dispatches. But I've never written about it as a subscriber—I signed up two weeks ago, and am pleased to report that, in my mind at least, the service is a big hit! The program is simple. A dollar a week gets you a new e-book every Friday—you can download it right from the email into the app of your choice (PDF for reading on the computer, or your choice of EPUB or Mobi for iBooks, Kobo or Kindle reading). As a subscriber, you can also access the library of past installments...

Six Book Publishing Lessons From Open Road Media
May 23, 2013 | 1:00 pm

Open Road MediaLaura Hazard Owen of paidContent brings us this great story about Open Road Media, an e-only publisher that specializes in backlist republications of titles which were not yet available in e-book form. Along with the history lesson on the history of this unique publisher, the article offers six 'lessons' other publishers can learn from what Open Road has done. The lessons include having a marketing plan, playing nice with retail partners, using video for effective promotion, being flexible to changes in the market and in the marketing plan, and knowing when to use good ol' paper. From the article: “The speed of what’s happened...