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Posts tagged marketing

Should authors use Snapchat to target a younger audience?
March 28, 2014 | 10:30 am

snapchatSnapchat may get some bad connotations when thinking about the social media platform, but a number of brands have seen past the poor stigma and leveraged the platform for their benefit. Young adult authors and publishers may consider doing the same. For those who don't know about Snapchat, it's an app that allows users to share photos and videos that last anywhere from 1 to 10 seconds before it disappears. The negative attention to the app had to do with sexting. In this article on Brand Driven Digital, Nick Westergaard gives Snapchat a look and explains why it matters. Here's why young adult...

One survey on marketing for self-publishing
March 4, 2014 | 6:25 pm

With the glut of surveys, polls, and studies of all kinds on the mechanics and economics of self-publishing, it's no surprise to see another one released, especially when that one is backed by an entity with a strong interest in the business area surveyed. As recounted by a press release with the modest title "New Survey Reveals Best Practices in eBook Self-Publishing," this report, "based on a survey of over 300 independent authors ... identifies trends and best practices around planning, executing and measuring a successful promotion of an eBook." The survey was conducted by Sellbox, which "specializes in helping...

Amazon floats fairly nutty lifetime reading list
February 11, 2014 | 10:28 am

I hate to be the one to give credence to Jonathan Franzen's anti-Amazon tripe - ever, anywhere, for any reason - but Amazon's own latest action gave me the awful creeping feeling that he might have a point. Because Amazon's latest list of "100 Books To Read In A Lifetime: A bucket list of books to create a well-read life, from the Amazon Book Editors," includes some titles that couldn't even create a well-stocked bookshelf, never mind a life. Of course, there are plenty of titles there that do deserve a place. For instance, George Orwell's 1984 heads up the list...

Self-promotion for 2014′s New Year resolution?
January 9, 2014 | 10:17 am

self-promotionA couple of interesting posts have emerged to kick off the New Year with some useful insights on promotion for self-published authors. The upshot is that self-promotion for self-publishing is more essential than ever before - but also that it doesn't have to be the blight on a writer's life or on cultural values that the likes of Jonathan Franzen periodically portray it as. [caption id="" align="alignright" width="320"] Writer at work[/caption] On his "Let's Get Visible" blog, David Gaughran states simply: "If You Don’t Enjoy Marketing, You’re Doing It Wrong." In his view, there's nothing so odious about new model promotional methods. His...

Copyblogger: 100% of Independent Publishers who Read This Article Will Have Read More Words By The End
December 13, 2013 | 6:00 pm

The Publishing Talk Daily, normally a pretty reliable and handy publishing grapevine site, just gave top billing to a post making quite a claim. It's from website Copyblogger, which since 2006 "has been teaching people how to create killer online content," courtesy of Johnny B. Truant and Sean Platt, who promise that: "100% of Independent Publishers Who Do This Will Sell More of Their Work." Wow, some "This." What "This" is this? I'm sure TeleRead's many eager self-publishing author readers who need every ounce of help and guidance they can get will be dying to hear. [caption id="attachment_103178" align="alignright" width="365"] Working on...

Want a job in resume publishing?
November 24, 2013 | 12:30 pm

Just appeared on Publishing Perspectives is a piece entitled "Want a Job in Publishing? Why Not Publish Your Resume as a Book," from guest contributor and publicist Andy Reynolds, who has his own website at http://www.andyreynoldsresume.com, about how he faced the challenge of downsizing and redundancy from a publishing house by publishing his own resume himself - as a coffee table book. "Last June I suddenly lost a great job as the VP of Marketing & Publicity at a visual book publisher due to necessary downsizing. I was crushed to find myself derailed from what had been a great career trajectory," Reynolds explains,...

Shatzkin outs marketing, not editorial, as new driving force in publishing — world yawns
September 9, 2013 | 12:50 pm

ShatzkinMike Shatzkin, founder and CEO of publishing consultancy The Idea Logical Company and " widely-acknowledged thought leader about digital change in the book publishing industry," has just run a blog post entitled "Marketing will replace editorial as the driving force behind publishing houses"—so at least there's no doubt about what his thesis is. He says, quoting his father Leonard Shatzkin, that whereas the traditional position was that “all publishing houses are started with an editorial inspiration,” which under the pressure of economic realities mutated into sales-driven structures focused on getting books into stores, nowadays "marketing has largely usurped the sales function....

With his latest publishing stunt, Konrath challenges the industry’s status quo once again
August 31, 2013 | 8:27 pm

I wasn't regretting my recent vacation at all, until I stumbled across a KBoards thread yesterday about Joe Konrath's latest shenanigan (that's said in only the most admiring of ways). Konrath decided a while back to see if he could write, edit, create cover art and publish a book in an hour. While drunk! (Is this the self-publishing equivalent of drunk dialling?) While hardly great literature (one of them is How To Stop Farting), he says they are earning him about $10 a week (and they aren't even under his name). He extended a challenge to readers of his blog to pull...

Substance B: A New Offering from BB eBooks
August 27, 2013 | 7:24 pm

Substance BThere's a rule of thumb in marketing that it costs five times more to attract a new client than the price of retaining an existing one. So retaining clients seems to make good sense. (Hint to indie authors: This applies to you as well.) One good way to retain clients is to offer new services. New services that are low-cost are a bonus. New services that help clients market themselves? Priceless! BB eBooks has just added Substance B, a marketing solution for its clients that hits both the "low-cost" and "helps clients market" buttons. The basic service, which is free to BB...

Do promotional campaigns for libraries actually work?
August 6, 2013 | 2:46 pm

A great promotional image for libraries caught my eye, courtesy of Facebook, and set a train of thought going: The above was the result of a competition hosted by German publishing giant Springer's Springer LibraryZone, with the lucky winner Miguel Correia of the Institute of Accounting and Administration of Lisbon (ISCAL) in Portugal. "Wow! I wasn't expecting this! Thank you, Springer and all the people who voted for my quote," Miguel said in his reply on Facebook. "To all librarians out there: live long and prosper!" Note the complete openness to digital media and ebooks, with no distinction drawn between print and...

What’s the hoo-hah about Libboo?
August 6, 2013 | 2:03 pm

Another self-publishing support platform, Libboo, seems to be getting quite a bit of pick-up lately, with a fairly laudatory writeup in The Bookseller's digital offshoot, FutureBook. In a piece called "Testing Libboo - an author's view," self-published author Russ King describes his experience with Libboo, an "advocacy marketing" platform which "empowers you with behavioral data about your readers. A first-of-its-kind dashboard with real-time analytics offers insight into how, where, and why your book is shared online." "I joined Libboo during their beta phase," relates King. "As a reader, I enjoyed earning high quality free books and chatting with the authors. As an author,...

A Conversation with Sandra Bowman, Marketing Director of Intrigue Publishing
July 17, 2013 | 6:00 pm

Intrigue PublishingI'll end this series of interviews Intrigue Publishing employees with Sandra Bowman, the company's marketing director. Like Austin Camacho, the editorial director, Sandra is also an author and has been marketing her own books for years. * * * TeleRead: You’re the marketing director for Intrigue Publishing, and you're also an author. What do authors most need to know about marketing themselves? Sandra Bowman: What they need to know is that they must continue to put in the work. Most authors believe that if they get published, they will get all of their marketing done for them. Not true! Most of the time, even with...