Earlier I wrote about the possibility that the new channels of e-book marketing might soon be saturated by the efforts of a new generation of publicists, agents and book promoters—once these had mastered social media and other techniques for getting their message in front of readers—to the detriment of indies or individual self-publishers. Now it seems this is happening before my eyes. To the right is a screenshot of my Hootsuite Twitter feed for the hashtag #pubtip, which as many self-publishers know, is a well-regarded search term for advice and tips for authors, originally started by literary agent Rachelle Gardner in...

An independent children’s publisher has decided to cut ties with Amazon. Barefoot Books has pulled its books from the online retail giant, claiming that it wants to focus on more grassroots types of campaigns, it said in a press release on Digital Book World on Tuesday. Among the issues with Amazon that Barefoot faces is Amazon heavily discounting its books, and Amazon often selling its books before Barefoot has even received advanced copies from the printer. “As entrepreneurs, we admire Amazon and its ground-breaking accomplishments. However, Barefoot’s commitment is to diversity and to grassroots values; to ‘small is beautiful’,” Barefoot’s co-founder and CEO...

As already noted in TeleRead, author Ted Heller has recently been bemoaning his woes as a self-publisher in Slate. He's now followed up with a further bulletin on his tribulations as an e-reader, first run on The Weeklings and also aired since on Slate. In particular, he cites the demise of that mobile billboard, the book jacket. Heller takes issue with the fact that Kindles and their ilk never show others your reading choices. "The Kindle tells you nothing about the book that’s being read and therefore nothing about the person reading it," Heller observes—though I'd object that this comes down...

This is as much a thought piece and a kickoff for discussion as a fully fleshed-out article, but it goes like this: Is the end of the golden age of self-publishing already in sight? Part of the reasoning behind this comes from the dawn of the dot-com era just over a decade ago, when Internet companies were racing to build their public profile prior to going public. I used to do a lot of this stuff in Hong Kong, back in the day when page views rather than "friends" or retweets were the key metric; and with the prospect of high-rolling...

Self-publishing is not for everyone. It’s not for the impatient. It’s not for those dreaming of great successes. Self-publishing is one of the hardest gigs to get into—that has been proven by hundreds (if not thousands) of authors who have self-published books. That’s not to say you cannot have great success, or even quick success, if you self-publish. It just won’t happen for most. Ted Heller recently wrote an article for Salon complaining about his own self-publishing experience. Heller had three previous books published the traditional way. When his latest book West of Babylon, didn’t get a bite, he decided to go the self-publishing...

After reading my review of David Gaughran's self-help guide to visibility-raising for self-publishers, Let’s Get Visible: How to Get Noticed and Sell More Books, Gaughran himself got in touch with me and outlined some of his views on traditional media exposure and self-publishing. As I noted in the review, traditional publicity venues didn't feature much in his book, and Gaughran explained to me why. With his permission, I'm reproducing his remarks, which may help other self-published authors still further with their marketing choices. “Right now ... there are very, very few paths to success outside Amazon, and I felt the book had...

This book had me diving into my current e-book projects within the first few minutes of opening the review copy, looking at how to improve the preview, feedback hooks, tagging, category choice, etc. And by the end, I had a whole checklist of sites to visit, tweaks to make, programs to sign up for. That's how useful it is. Irish author and self-publishing proselyte David Gaughran has turned himself into quite an advocate for the e-publishing revolution. Advocate is putting it mildly; I wouldn't like to be the publisher or vanity press on the receiving end of a diatribe like this....

I've seen at least four stories today on the Scott Turow editorial in this week's New York Times (for example, here and here). Turow's editorial was a mishmash of all sorts of trending stories, offering his comments on used books, libraries, the Kirtsaeng decision, Amazon, and who knows what else. He has been derided, and rightly so in my opinion, for taking a somewhat extreme and out of touch view of the current marketplace. But what I think often gets lost in this knee-jerk reactionary stuff (both on the part of the originator and the various respondents) is that these pieces often do...

I read a great article today by Matthew Ingram where he explains the current difficulties facing the news media as a 'barbell' problem--entities on either side of the barbell are going to be just fine, he argues. It's the people in the middle who are going to get squeezed! Ingram's theory is this: If you are a top gun, like, say, the New York Times, you'll be fine, because you have both resources to fund new ventures and cash flow to wait it out until you see which of those ventures stick. Similarly, if you are a small-town paper--the other end of the barbell--where "forces...

Rich Adin, a professional editor, has a thoughtful essay up about Read an E-Book Week. He says he has seen many complaints on author boards that authors' sales did not appreciably benefit from the RAEW sale, and he offers some reasons for why that might be (e.g., authors choosing too-small discounts; doing little-to-no promotion; not tagging their books so the right readers see them; choosing the wrong books to promote). The point that most interested me, though, was the issue of complacency. Stores don't promote author, Adin argues. And he's right: Smashwords had a special section for Read an E-Book Week,...

From Torontoist comes this interesting little tidbit: The Toronto Public Library has partnered with Indigo (Canada's major book chain) as an affiliate in yet another effort to raise a bit of cash. I reported earlier about another out-of-the-box experiment they're running, involving advertising on the due date slips. In that story, a library official said they would be exploring multiple revenue ideas. It seems he meant it! As Torontoist illustrates, users who browse the TPL catalog will now see a box encouraging them to buy the book if they want to, as a way to support the library. They can click through to...

"The new BlackBerry Z10 is designed to keep you moving," reads the copy on the website of a new promotional campaign for the recently-launched smartphone. "So we've given it to three people who never stop. These incredibly talented and ambitious people are always looking for the next exciting challenge." Yeah, that's pretty corny. But I was certainly surprised to learn that one of the three people involved in the Z10 campaign was the author (and longtime TeleRead favorite) Neil Gaiman. (The campaign's other two artists are the singer-songwriter Alicia Keys, and the filmmaker Robert Rodriquez.) But here's the interesting bit: As the promotion's website explains,...