Follow us on
Connect
More on TechnologyTell: Gadget News | Apple News

Posts tagged marketing

Shatzkin shares latest on maximizing the backlist in digital publishing era
July 30, 2014 | 6:47 pm

mikeshatzkin.jpgMike Shatzkin's commentary on developments in the publishing industry has often featured in TeleRead in the past - not always in entirely respectful terms. All the same, he's often good for wrap-ups of not-quite-leading-edge newly-received wisdom in mainstream publishing, and one such piece is his latest post entitled (deep breath...): "Publishers need to rethink their marketing deployments and tactics in the digital age to take advantage of their backlists." Shatzkin delves into the traditional publishing priorities of frontlist versus backlist marketing ("Books have always been launched like rockets. The publisher commits maximum firepower to getting them off the ground. Most crash to...

Wikipedia tightens its terms of use to prohibit unobvious payola editing
June 17, 2014 | 8:08 am

Over the last few years, a number of minor scandals have come to light concerning wiki editors who were paid by publicity firms to edit articles in Wikipedia. Now, the Wall Street Journal reports, the Wikimedia Foundation has changed the encyclopedia’s terms of use to require that anyone paid to edit an article must disclose that arrangement. This comes only a week after a coalition of major PR firms announced a pledge not to edit their clients’ Wikipedia pages surreptitiously. This is a good move by Wikipedia; the only thing that surprises me is that it had gone...

Apple, eat this: Google snatches BrandZ brand crown
May 22, 2014 | 10:25 am

I'm an Android fanboy. You noticed? I just can't resist the urge to knock holes in the brickwork of walled gardens, and short-circuit reality distortion fields. Not to mention losing trust over anti-trust convictions. So when I see news that Google has knocked Apple off the top slot in the Millward Brown BrandZ™ Top 100 Most Valuable Global Brands ranking, it makes me come over all warm and fuzzy. According to Millward Brown's own communication on the subject, "Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ™ Top 100 Most Valuable Global Brand ranking,...

Some content marketing options – with a bunch of ebook sites you may not have heard of
May 7, 2014 | 10:25 am

content marketingEbooks are consistently bundled under content in marketing circles, through the same skewed categorization that dubs advertisers as "publishers." And of course, this means that any eager self-publisher busy promoting their wares is engaged in content marketing. Hence the infographic below. Courtesy of BlogMost, a tutorials, tips and tricks site, this breakdown of "Smart Ways To Combine Content Marketing With SEO" gives one of the best guides to different venues for various types of content that I know. And there is also a big cluster of venues for "Ebook Submissions" that includes many unknown to me, as well as a few...

Should authors use Snapchat to target a younger audience?
March 28, 2014 | 10:30 am

snapchatSnapchat may get some bad connotations when thinking about the social media platform, but a number of brands have seen past the poor stigma and leveraged the platform for their benefit. Young adult authors and publishers may consider doing the same. For those who don't know about Snapchat, it's an app that allows users to share photos and videos that last anywhere from 1 to 10 seconds before it disappears. The negative attention to the app had to do with sexting. In this article on Brand Driven Digital, Nick Westergaard gives Snapchat a look and explains why it matters. Here's why young adult...

One survey on marketing for self-publishing
March 4, 2014 | 6:25 pm

With the glut of surveys, polls, and studies of all kinds on the mechanics and economics of self-publishing, it's no surprise to see another one released, especially when that one is backed by an entity with a strong interest in the business area surveyed. As recounted by a press release with the modest title "New Survey Reveals Best Practices in eBook Self-Publishing," this report, "based on a survey of over 300 independent authors ... identifies trends and best practices around planning, executing and measuring a successful promotion of an eBook." The survey was conducted by Sellbox, which "specializes in helping...

Amazon floats fairly nutty lifetime reading list
February 11, 2014 | 10:28 am

I hate to be the one to give credence to Jonathan Franzen's anti-Amazon tripe - ever, anywhere, for any reason - but Amazon's own latest action gave me the awful creeping feeling that he might have a point. Because Amazon's latest list of "100 Books To Read In A Lifetime: A bucket list of books to create a well-read life, from the Amazon Book Editors," includes some titles that couldn't even create a well-stocked bookshelf, never mind a life. Of course, there are plenty of titles there that do deserve a place. For instance, George Orwell's 1984 heads up the list...

Self-promotion for 2014′s New Year resolution?
January 9, 2014 | 10:17 am

self-promotionA couple of interesting posts have emerged to kick off the New Year with some useful insights on promotion for self-published authors. The upshot is that self-promotion for self-publishing is more essential than ever before - but also that it doesn't have to be the blight on a writer's life or on cultural values that the likes of Jonathan Franzen periodically portray it as. [caption id="" align="alignright" width="320"] Writer at work[/caption] On his "Let's Get Visible" blog, David Gaughran states simply: "If You Don’t Enjoy Marketing, You’re Doing It Wrong." In his view, there's nothing so odious about new model promotional methods. His...

Copyblogger: 100% of Independent Publishers who Read This Article Will Have Read More Words By The End
December 13, 2013 | 6:00 pm

The Publishing Talk Daily, normally a pretty reliable and handy publishing grapevine site, just gave top billing to a post making quite a claim. It's from website Copyblogger, which since 2006 "has been teaching people how to create killer online content," courtesy of Johnny B. Truant and Sean Platt, who promise that: "100% of Independent Publishers Who Do This Will Sell More of Their Work." Wow, some "This." What "This" is this? I'm sure TeleRead's many eager self-publishing author readers who need every ounce of help and guidance they can get will be dying to hear. [caption id="attachment_103178" align="alignright" width="365"] Working on...

Want a job in resume publishing?
November 24, 2013 | 12:30 pm

Just appeared on Publishing Perspectives is a piece entitled "Want a Job in Publishing? Why Not Publish Your Resume as a Book," from guest contributor and publicist Andy Reynolds, who has his own website at http://www.andyreynoldsresume.com, about how he faced the challenge of downsizing and redundancy from a publishing house by publishing his own resume himself - as a coffee table book. "Last June I suddenly lost a great job as the VP of Marketing & Publicity at a visual book publisher due to necessary downsizing. I was crushed to find myself derailed from what had been a great career trajectory," Reynolds explains,...

Shatzkin outs marketing, not editorial, as new driving force in publishing — world yawns
September 9, 2013 | 12:50 pm

ShatzkinMike Shatzkin, founder and CEO of publishing consultancy The Idea Logical Company and " widely-acknowledged thought leader about digital change in the book publishing industry," has just run a blog post entitled "Marketing will replace editorial as the driving force behind publishing houses"—so at least there's no doubt about what his thesis is. He says, quoting his father Leonard Shatzkin, that whereas the traditional position was that “all publishing houses are started with an editorial inspiration,” which under the pressure of economic realities mutated into sales-driven structures focused on getting books into stores, nowadays "marketing has largely usurped the sales function....

With his latest publishing stunt, Konrath challenges the industry’s status quo once again
August 31, 2013 | 8:27 pm

I wasn't regretting my recent vacation at all, until I stumbled across a KBoards thread yesterday about Joe Konrath's latest shenanigan (that's said in only the most admiring of ways). Konrath decided a while back to see if he could write, edit, create cover art and publish a book in an hour. While drunk! (Is this the self-publishing equivalent of drunk dialling?) While hardly great literature (one of them is How To Stop Farting), he says they are earning him about $10 a week (and they aren't even under his name). He extended a challenge to readers of his blog to pull...