Posts tagged Laura Indvik
With HTML5, publishers don’t need native apps, says Financial Times
December 4, 2012 | 10:10 pm
Assuming you're interested in the confluence of HTML5 and the monetization of digital publishing, you'll definitely want to check out this recent Mashable article, which covers a panel that took place at the Mashable Media Summit last Friday, November 30. Thinking Outside the App, as the panel was titled, appears to have essentially dealt with just one question, which Mashable reporter Laura Indvik puts forward in her post: "Given the amount of traffic publishers are seeing from mobile web-browsers, coupled with improvements in HTML5 ... does it make sense for publishers to continue to invest in native apps for tablets and smartphones?" Panelist Rob Grimshaw, the...