The real secret weapon for authors these days has nothing to do with self-publishing versus Big Publishing, or posting the book here versus posting it there. The real secret weapon? Treat your book like any other product and provide superior customer service! Here is a brief example of an author who went the extra mile and made such a positive impression on me that he'll have my eyeballs---for the duration of the free sample, anyway---for any book he ever puts out again. Joe Haldeman, I salute you and you have won me as a fan. THE CRISIS The short version is, I lost...

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