On the A List Apart website, Joe Clark has written an extremely good, extremely long essay on why HTML-based formats are becoming the new standard for e-books, and what needs to be done to clean that standard up. Clark points out that HTML “is great for expressing words”—and not just words in websites, but the form of words used for most fiction and some non-fiction books—what Craig Mod called “Formless Content”. Every e-book reader on the market can display some HTML-based formats—everything but the Kindle can do ePub, and the Kindle’s AZW format is just HTML-based in a different...

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