Posts tagged Italian train company ITV
In Italy, Train Passengers Now Enjoy Free E-Books
December 27, 2012 | 2:09 pm
If you're the type who regularly follows international news of the ever-expanding e-book scene, you may have already heard about the unusual business collaboration between the Italian book publishing company known as RSC Libri, and the Italian train company, ITV. The partnership, which was announced at The Bookseller's FutureBook 2012 conference in London, and which has been dubbed E-books Aboard!, "will give passengers on Italian trains free access [to] e-books," according to The Bookseller. The general idea, as the post explains, is "to study the way consumers read and discover digital content." Assuming the experiment leads to any particularly eye-opening findings, it'll probably be...