Posts tagged iSuppli
The Flat Future of Electronic Reading
December 20, 2012 | 2:21 pm
By Andy Richardson, CEO of Influential Software The future wasn’t meant to look like this. According to e-book evangelists, freeing the book from its paper format was going to herald a new era of reading. Physical book sales would wither and e-book sales soar as a new generation of reader, converted by the convenience of digital reading, thumbed through Twilight on their phones. I believe this was a fatally flawed reading of the future, for multiple reasons: It was based on the notion that e-book sales were automatically ‘additive’ to the overall book market, when publishers had no way of tracking whether e-book...