Screen Shot 2012 03 17 at 6 16 18 PM Kelly Gallagher, VP Publishing Services, RR Bowker:  Collecting ebook data since 2009. In the US: Kindle 1 was the game changer, especially with its wi-fi ability.  iPad was a game changer in that opened ereading to people other than the dedicated reader.  Causing a lot of disruption in reading and lowering some of the reading rates.  As late as January 2010 the PC was the number 1 reading address in the US.  With the onset of kindle fire and ipad the dedicated ereader share is going down.  Today, PC is under 10 percent.  As of today, 13% of book buyers have...