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Posts tagged Indigo

Book section vs. American Girl, IndigoKids and Starbucks as an Indigo profit center
June 1, 2015 | 10:11 am

FullSizeRenderThe Beloved and I had our weekly Date Night on Friday, and we went for noodles at a nearby mall. The mall is undergoing extensive renovations right now and, in addition to the expansion, it has added some high-end retail to its existing floor space. This is a mall with one of Canada's only nine Microsoft stores! Anyway, as we passed by the Indigo, we came across this sign: "Renovations aren't always easy. We'll be closing our book section on the second floor from May 28 to June 4. American Girl, IndigoKids and Starbucks are still...

The Best Example Ever of a Book That Would Never Work in ‘E’ Form
August 30, 2013 | 6:11 pm

bookI'm birthday shopping for a long weekend visit with a young friend, and I think I just found the most perfect example in the world of a book series that should not at all be threatened by the birth of the e-book. The background: The boy is turning three, and he is into trains. But he has a lot of train stuff already, including two train-themed gifts we will be bringing for him from various grandparents. And he likes the movie "Toy Story," but is, again, well-stocked. So ... what should we get him? We heard the news that he's been struggling...

A First Look at Indigo Tech!
August 29, 2013 | 2:14 pm

Indigo Tech Indigo Tech is open for business! I snapped these pics today at my local store, and it's about what I expected: a fancier Kobo kiosk, iPads and more! The various wall displays have headphones, speakers, health products such as the Fitbit, iPad creative accessories like a Crayola effects pad, and cases and accessories. The dedicated staff person moved back and forth between the main display and the separate Kobo area. I already have an iPad, and none of the displayed accessories caught my eye. But there are more Indigo stores than Apple stores, so maybe they're hoping to use that to bring...

Why Indigo’s Boutique Model is Succeeding
August 19, 2013 | 4:21 pm

IndigoI wrote earlier about a mysterious walled-off section that just went up at my local Indigo, announcing the impending arrival of something called "Indigo Tech." This morning, there was news in my RSS feed from my friends at Good e-Reader, confirming that Indigo has signed a deal with Apple to carry tablets, Apple TV boxes and other products. Their write-up also had this intriguing quote: "Indigo said during a recent investors call that it will revamp many of its large format stores to fall in line with the growing popularity of the store-within-a-store concept at many other retailers. The new physical format store will...

Morning Roundup: Indigo Tech launches; e-book refunds; more
August 19, 2013 | 9:43 am

Indigo TechIndigo Tech to Launch Today in Select Chapters Bookstores (Good eReader) Chapters and parent company Indigo plan on unveiling a new program called Indigo Tech. The bookseller plans to launch their expanded tech area in 40 different stores by the beginning of 2014. Not only will they continue to sell e-Readers and tablets, but they have just signed a deal with Apple to carry iPads and Apple TV. * * * Why We Need a Radical Change for Media Ethics, Not a Return to Basics (Media Shift) Talk of media revolution is so ubiquitous that we sometimes become inured to the force of what we...

What’s Indigo up to? And what, exactly, is Indigotech?
August 16, 2013 | 3:43 pm

IndigoHot on the heels of Kobo's price drop on the Arc, I was at my local Indigo (a major Canadian bookstore chain) this afternoon to find the bargain books section shrunken, the fitness books crammed in with them, and in what used to be the large-ish lifestyle section where those books were before, a huge walled-off section bearing this message: Hmmm. I wonder if Indigo's impending press event is about more than just a refresh on the Arc? Clearly, Indigo intends to build a grander home for their Kobo kiosk behind that wall... Stay tuned! We'll post an update as soon as...

Are E-Book Sales Declining in Canada?
May 22, 2013 | 11:15 am

e-bookAn interesting report is circulating the book blogs, alleging that e-book sales in Canada are down almost five percent. I've seen reporting on the Booknet Canada report on at least 3 blogs (for example, here and here and here, but nobody seems quite sure what to make of it. We're selling lots and lots of devices here in Canada, aren't we? We're Kobo's number one country! So what, exactly, are we reading? Are e-book sales on the decline? Here are a few thoughts about what may be going on here: 1. Device Availability is Limited This is partly because the retail scene is limited! We've only just gotten Target here, and it opened...

Kobo Aura HD: First Impressions
April 29, 2013 | 10:15 am

Kobo Aura HDSpotted my first Kobo Aura HD this weekend! My local Indigo had added the new 30-percent larger 6.8 inch reader to its in-store display, and I got to play with one for a few minutes. And my first impression? It was fine. That's it. That's all I can really say about it. It's bigger and it weighs a little more, but other than that, it was virtually identical to my Kobo Glo. It has the same font controls, the same general interface, the same glow light for reading in the dark. All of those were great features on my Glo, and they...

Kobo in Canada: A Triumph in Marketing?
December 3, 2012 | 10:14 am

There is a great thread going on at Mobile Read on the Kobo series and their success in Canada. The poster, Scrapking, points out that Kobo was not the first reader available in Canada—that honor goes to Sony—but it has now become by far the dominant. The evidence? A glance at the flyers the big electronics chains are putting out these days. Scrapking reports: ♦ Future Shop: half-page spread, all Kobo products but one ♦ Best Buy: half-page spread, all Kobo save a lone Sony placed off to the side ♦ Staples: 'big' spread featuring all Kobo and no competitors at all ♦ The Source: two kobo mentions in main...

Indigo CEO says surprising number of customers read both digital and physical books
June 28, 2012 | 8:38 am

Images From The Globe and Mail: ... The dual-reading consumers augur well for the future of her business, Indigo Books & Music Inc.,as it gets squeezed by the inexorable shift to e-reading. As a result of that shift, Ms. Reisman, Indigo’s chief executive officer, has spearheaded a massive transformation of Indigo as predominantly a bookseller into what she calls a cultural department store – turning to a wider array of products for children, babies and the home. Her reinvention notwithstanding, “the book business is still a thriving business,” she said at Indigo’s annual meeting on Wednesday. “What strikes us most significantly is the percentage of people...

Mike Shatzkin: Bookstores’ decision not to carry Amazon books could be wise move
February 9, 2012 | 12:52 am

Are Barnes & Noble, Books a Million, and Indigo making a wise move by not carrying the books from Amazon’s publishing arm, or are they cutting off their noses to spite their faces? This is the question that Mike Shatzkin addresses in his latest column. He notes that a reporter contacted him, undoubtedly expecting the same sort of attacks on the move posted by some major media outlets, and was rather surprised when Shatzkin said that, from a self-interested point of view, the decision made perfect sense. Shatzkin recapitulates the recent history between Amazon, the Big Six publishers, and...

Indigo joins Amazon-published book boycott
February 5, 2012 | 3:15 pm

Canadian bookstore chain Indigo has added its voice to Barnes & Noble and Books a Million in stating that it will not carry books published by Amazon’s publishing imprint, the Globe and Mail reports. Indigo issued the standard statement decrying Amazon’s predatory tactics and congratulating Barnes & Noble for “taking a leadership stance on the matter.” Not too surprising, especially given that Indigo was the creator of Kobo, one of the only serious e-book competitors Amazon has. The Globe and Mail article characterizes this as a “setback” for Amazon, and quotes the Wall Street Journal that this is “sending...

Indigo tries to re-make itself; publishers nervous
October 11, 2011 | 8:52 am

77f2638a43f4a84386d29b3738cf From TheStar: Big changes at Indigo Books & Music have left Canadian publishers nervously anticipating the fall and Christmas retail season. By now, regular customers have noticed lamps, clocks, scarves and other Indigo-brand lifestyle products displayed in priority areas where book tables once stood. But the changes don’t stop there. Canada’s largest bricks-and-motor books retailer has shortened its minimum shelf life for books, taken control away from publishers regarding display space and introduced a marketing charge to publishers on every book sold. “If there is a reduced space for books in the store, then the percentage...

Canadian bookstore chain Indigo reduces book selection, evaluation time; angers publishers
July 26, 2011 | 12:55 am

The Bookseller reports that Canadian bookstore chain Indigo Books & Music has angered publishers with a recent decision to reduce the number of books it carries and evaluate books for success (and potential publisher returns) after 45 days instead of 90. Since 1st June, Indigo has been moving towards a product mix that includes more giftware and toys, with less shelf space reserved for books. The company will also now evaluate the success of a book after 45 days rather than 90 days. Janet Eger, spokeswoman for Indigo, said the chain would look at product...

Digital and Kobo help Indigo’s bottom line
February 9, 2011 | 9:49 am

Screen shot 2011 02 09 at 9 48 42 AMAccording to The Bookseller Canadian book retailer Indigo saw a 14% revenue rise because of ecommerce sales and sales of the Kobo ebook reader. Kobo e-readers were among the bestselling items at its stores during the holiday season, while sales from its website, chapters. indigo.ca, were up 6.5%. Chief Executive of Indigo, Heather Reisman, said that the company was in the process of redefining it’s core focus and was therefore encouraged with it’s growth in the digital sector. :We are pleased with our top line revenue growth, particularly in our rapidly growing digital business," Reisman said in a statement. "Kobo eReaders were...

Book chair or toy market? Indigo’s coming diversification
December 2, 2010 | 8:34 am

download.jpegHere's an interesting story from the major daily paper here: Indigo Makes Bigger Play for Toy Market Buried four paragraphs in, this throwaway line hints at potential big news for trend watchers following the book market right now: "With the popularity of e-readers, like Indigo’s Kobo, freeing up more shelf space, a number of book retailers are expanding into new categories to boost sales." Indigo is Canada's version of Borders or Barnes and Noble---the major book store chain---and a major shareholder in Kobo. If it's true that their Kobo plans are freeing up valuable retail real estate, it makes sense they want to fill...

The true saviour of publishing: Starbucks?
July 14, 2010 | 11:20 pm

starbucks.jpgI have seen the future saviour of the publishing industry, and it's not the agents or the executives or the distributors. It's Starbucks. I was there for the first time today following the roll-out of Canada/USA-wide free wifi at every Starbucks location, and it really hit me how the publishing industry stands to benefit from the growing ubiquity of in-store coffee shops and free public wifi. A COFFEE SHOP AT EVERY BOOKSTORE In Canada, the major bookstore chain is Indigo. They are in every mall, in every community, all over the big cities and in every town. And each of them has...

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