Follow us on

Posts tagged Hearst

Morning Links — Newspapers, magazines and viruses
February 12, 2013 | 9:17 am

stack of newspapersCanadian Businesses Lobby for Right to Infect Computers with Rootkits and Viruses (Boing Boing) Newspapers That Aren't Dying: 4 Success Stories and 4 Lessons (Paid Content) Hearst Digital Magazines to Undergo Rapid Transformation (Good e-Reader) Licensing Controversy: Balancing Author Rights with Societal Good (The Scholarly Kitchen) Kindle Daily Deals: A Patch of Ground by Michael Archer (and 3 others)...

Magazine publishers use Pinterest to drive traffic to their sites
April 3, 2012 | 10:20 pm

I’ve posted a couple of stories about the copyright controversy Pinterest has been stirring due to its foundation on the use of other people’s images. However, there’s another side to that controversy, which is that as popular as the social network has gotten, magazine publishers have been almost frantically looking at ways to leverage it to drive more traffic to their own sites. Ad Age has an article about these publishers’ pushes for Pinterest. After Time Inc.’s Real Simple said that Pinterest had driven more traffic to it than Facebook, publishers such as the Hearst Group have been holding...

Hearst targeting digital
January 6, 2012 | 8:55 am

Images  1  So says The Register. Hearst Magazines has committed to a target of gaining more than a million paid digital subscribers via iTunes, Zinio, Nook, Amazon and Next Issue Media. In an internal email to staff reported on Folio, the publishing giant’s company president David Carey also flagged that all sites were on a fast-track transition to HTML5. The publishing group operates over 28 websites, 14 mobile sites, a variety of digital applications, and digital marketing services company iCrossing. Carey reported that the group now had around 40 percent of revenues coming from US print and digital, 40 percent from international print and digital, and 20 percent...

Hearst expects 1 million digital subscriptions by end of next year
December 2, 2011 | 10:12 am

Images That's what an article in Reuters says about subscriptions on the ipad. "We do expect in 2012 at some point to be able to have more than a million on e-subscriptions," Hearst Magazine President David Carey said. The division now has about 400,000 digital subscribers to Cosmopolitan, Esquire and its other titles. Carey gave the projection during the Reuters Global Media Summit just as Hearst rival Time Inc announced a new chief executive to replace Jack Griffin, who was ousted in February after five months on the job. ... Hearst's digital strategy differs from its competitors in that it charges for digital subscriptions whether or not...

Lagardère acquisition is Hearst’s digital gateway
June 1, 2011 | 9:04 am

Download The Financial Times reports: Hearst, the US publisher of Cosmopolitan and Esquire, will use the acquisition of Lagardère’s international magazine business to test new digital business models in emerging markets and increase its global footprint, executives said. The €640m ($920m) deal, which closed on Tuesday after being announced in January, will give Hearst nearly 100 titles in 14 countries outside of France. The acquisition also involves 50 websites and several mobile and tablet applications, which Hearst will integrate into its existing push to bring its content to tablets such as the iPad. “The penetration of these devices is picking up speed,” said Duncan Edwards, president...

Meet the new boss by Brian O’Leary
December 3, 2010 | 11:40 am

download.jpegOn Monday, the New York Times profiled “a new crop of chiefs” leading the magazine groups at Hearst (David Carey), Meredith (Tom Harty), Time Inc. (Jack Griffin) and Conde Nast (Robert Sauerberg). Although the Times characterized the changes as a generational shift, a bit of “out with the old, in with the new” to help publishers better manage in a digital era, I’m not convinced. First, these guys – all middle-aged white men – reflect experience in the old order, not necessarily an embrace of a new one.  They aren’t part of a “born-digital” generation; they are on the other side of that divide. As well, they...

Hearst’s iPad magazine apps move beyond magazine paradigm
July 14, 2010 | 7:41 pm

oprah Nat Ives at AdAge has a piece looking at some of the iPad magazine offerings from Hearst Magazines. Hearst seems to want to break out of the “like print magazine, but on the iPad” mold that has restricted a number of early iPad magazines, integrating Internet and other content. For example, Esquire’s iPad app will offer an in-app search of not just Esquire but other Internet content such as Flickr and Wikipedia, and will integrate a live feed of content from the Esquire website. It will offer subscriptions as well as single-copy sales. And the iPad version...

Where have all the e-ink readers gone, long time passing?
June 16, 2010 | 10:12 am

Jon Stokes at Ars Technica wonders whatever happened to all the Chinese e-ink readers that were on display everywhere you looked at CES but are now conspicuously absent from E3. He points to the examples of the Plastic Logic Que (or “QUE”) and the Sprint/Hearst Skiff, two of the most anticipated devices from early days. The Que was supposed to be in release by now, but has been plagued by delays, and Plastic Logic may even be taking offers for sale (though the person who seemed to imply it has since denied it). The Skiff, as we...

wordpress analytics