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Sports Illustrated takes advantage of iPad flexibility after Steinbrenner story breaks
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Sports Illustrated takes advantage of iPad flexibility after Steinbrenner story breaks
July 14, 2010 | 7:24 pm
Yankees owner George Steinbrenner passed away this week, and his death—lamentable as it is—provided an opportunity for Sports Illustrated to take advantage of the flexibility offered by digital publishing, Peter Kafka reports on AllThingsD’s “MediaMemo”. While it’s too late to change this week’s print edition of the magazine, the iPad edition is getting a new cover and a new cover story eulogizing Steinbrenner. “We all sort of looked at other, and said, ‘you know, this is an opportunity to do this,’ and why wouldn’t we?” [Sports Illustrated editor Terry] McDonell says. iPad readers...



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