Allen Schatz published his first book two years ago. After things didn’t work out with an agent, he went the self-publishing route and knew he had to market on his own, which meant contacting reviewers. Some said yes, many said no. But Schatz noticed a change in the business around this time and self-publishing didn’t seem like a death sentence for his writing career. “By the time my former agent released me, things had changed enough for me to go the self-publishing route,” said Schatz, whose first book was Game 7: Dead Ball. “It really wasn’t hard finding reviewers. There are a number of...

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