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Posts tagged Forrester Research

Survey Says: E-Readers Are Racing Toward Extinction
December 25, 2012 | 9:05 am

I can't even begin to count the number of articles I've seen over the past few weeks about the swiftly growing popularity of tablet computers. A week or two after the holiday season has ended, I suspect we'll start seeing solid proof—one way or the other—in the form of sales numbers, and we'll finally have a firm understanding of just how many tablet PCs are out there in the world today. That'll be an interesting and even important economic factoid for the digital reading community, of course. Because as we've been reminded of over and over again, this particular consumer trend—the suddenly massive...

Amazon could sell 3 to 5 million Android tablets in the 4th quarter
August 30, 2011 | 12:08 am

A Forrester Research analyst has made a blog entry suggesting that Amazon could sell as many as 3 to 5 million Android tablets in the 4th quarter of 2011, if it prices them under $300. Forrester is issuing a report going into the rationale behind these findings in detail—of course, that report costs $499, so it’s not exactly light reading for the casually interested. The report’s main author, Sarah Rotman Epps sums it up thus: Even though Amazon taking on Apple is a bit like David taking on Goliath (compare the market cap, profits,...

Digital publishing about economics, Forrester analyst James McQuivey says
November 17, 2010 | 3:47 pm

james-mcquiveyAfter posting a blog entry last week about Forrester’s new five-year forecast for e-books, analyst James McQuivey has written a follow-up post responding to reader comments and to an interview by John Thompson of Cambridge University. McQuivey holds that people seem to impart some kind of special mystical properties to paper books that cannot be replaced by electronic media—but the real arena in which the adoption battle will be fought is economic. As a matter of production costs vs. revenues, McQuivey posits, publishers will sooner or later begin making decisions based on e-books. Paper books will become a...

Forrester survey shows that laptops are most popular e-book reader
November 8, 2010 | 10:56 pm

What’s the most popular way to read an e-book? Not what you think. According to a recent Forrester survey, Wired reports, for e-reading the Kindle actually comes in slightly behind laptop computers as consumers’ e-book reading platform of choice. More than 1/3 of those surveyed preferred laptops. Laptops only slightly trump the Kindle, 35 percent to 32 percent. Coming in third was the iPhone, with 15 percent, followed by a Sony e-reader (12 percent), netbooks (10 percent) and the Barnes & Noble Nook (9 percent). Also at 9 percent was the iPad. Only 7%...

iPad sounds death knell for minor e-book reader makers; major players hold their own
July 25, 2010 | 5:02 pm

As the iPad emerges as a powerful force for e-reading, the fate of dedicated e-book devices is either dim or bright, depending on who you talk to. Last week, Jeff Bezos made a lot of sound and fury about how well the Kindle is selling, but since he keeps all sales figures close to his chest it’s not at all certain what it signifies. Now Wired has a story about how the iPad is killing off some of the shakier e-reader companies, whose prospects were unclear even before its launch: Audiovox, iRex, Plastic Logic, and Cool-er have all...

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