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Posts tagged Brett Sandusky

Why We Need a Subscription Model for E-Books
January 24, 2013 | 10:00 am

Brett Sandusky at Digital Book World has an interesting write-up on digital subscriptions. He ruminates on the pros and cons of two different models: the 'modular' subscription, where customers subscribe to one thing at a time, as they wish, versus the bundle model, where customers pay a fixed amount for a package deal which includes the content they want, plus other stuff which they may or may not want (for instance, when you purchase phone service just to get a cheaper deal on the Internet and cable). Sandusky prefers the 'modular' model. He aims to treat his customers like grown-ups who know...

Kaplan Publishing experiments with free e-books
August 25, 2010 | 10:15 am

Kaplan Publishing is going to give away 95 of its books as free iBooks editions for the week of August 24-30. Brett Sandusky, director of marketing at Kaplan, has a post at the O’Reilly Tools of Change blog about the giveaway, and about the marketing challenges that free e-books present. Advocates and enthusiasts of free e-books may be a little confused by this, given that it doesn’t seem exactly “challenging” to give an e-book away for free and reap the benefits that come afterward—after all, Baen has been doing it for over ten years—but Sandusky writes: ...

Brett Sandusky: Publishing industry should refocus on consumers
May 24, 2010 | 11:16 am

sandusky Publishing professional Brett Sandusky had an epiphany last month, brought on by a panelist at a publishing conference who kept repeating the phrase, “The reader is the consumer who is your customer.” Up to this point, the publishing industry has been strictly business-to-business (“B-to-B”)—not dealing directly with consumers, but with intermediaries such as agents and bookstores. It’s as if we are an industry of ninjas, or a group of faceless factory workers buying, creating, selling, and promoting products without one genuine interaction with the people for whom we are making these products. This, of...

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