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Posts tagged book promotion

What do readers owe authors?
April 4, 2013 | 10:15 am

Two great reads came into my inbox this morning, one via Book Riot and one via email, from a blog called Picky Girl, which I have not read. The subject? Reader responsibility. Do they have any? Does being a 'reader' obligate one to perform certain tasks on behalf of the author? It was an interesting dialogue. Picky Girl (aka Jenn) began with an author tweet that read 'I am VERY happy you found my novel at the library, dear reader ... but do realize that if only libraries buy books, authors don't eat.' [caption id="attachment_82572" align="alignright" width="246"] THIS IS HORSESHIT[/caption] After her initial irk...

BlackBerry 10 promo campaign features Neil Gaiman
March 7, 2013 | 10:54 am

Neil Gaiman "The new BlackBerry Z10 is designed to keep you moving," reads the copy on the website of a new promotional campaign for the recently-launched smartphone. "So we've given it to three people who never stop. These incredibly talented and ambitious people are always looking for the next exciting challenge." Yeah, that's pretty corny. But I was certainly surprised to learn that one of the three people involved in the Z10 campaign was the author (and longtime TeleRead favorite) Neil Gaiman. (The campaign's other two artists are the singer-songwriter Alicia Keys, and the filmmaker Robert Rodriquez.) But here's the interesting bit: As the promotion's website explains,...

For a free e-book, just tweet
March 5, 2013 | 9:51 pm

free e-bookWe've been writing quite a bit lately about book publicity tactics, which is probably why a recent tweet about a Pan Macmillan promo caught my eye this morning. The promotion couldn't be easier: You post a pre-written tweet about a new Richard House series called The Kills, and then the first book of the series (there will eventually be four, and the first is titled Sutler) is automatically downloaded onto your computer, tablet or smartphone. (I just gave the promo a test run myself, and was surprised when I was offered my choice of a Mobi or EPUB file.) The Kills, as the book's...

Book Promotion: What Works, What Doesn’t
March 5, 2013 | 11:02 am

book promotionThanks to Nate over at The Digital Reader for alerting me to this great blog post by author Lindsay Buroker. Buroker runs through a number of Amazon 'tricks' which, for various reasons, are losing steam as powerhouse author tools. Some tools, such as tagging and keyword manipulation, never worked that well anyway because people don't tend to search for books using those methods. Others, such as freebie promotions, are less potent than they used to be because of Amazon's restrictions on these practices. So, what was Buroker's perhaps surprising conclusion? She points out that authors should not lose heart when these things...

Group looks to create Rabble Reads, an aggregated book review site for indie and traditional books
March 2, 2013 | 3:16 pm

RabbleBeing able to trust a book review on popular sites such as Amazon and Goodreads is getting difficult. These sites have fake reviews—some good and some bad—designed to work the system by raising and droping books in the rankings. Amy Holman Edelman and those at IndieReader are looking to help readers with this problem. They recently created a Kickstarter campaing to raise funds for Rabble Reads, a website with aggregated book reviews for both traditionally published and self-published books. (Think Rotten Tomatoes for readers.) [caption id="attachment_80523" align="alignright" width="176"] Amy Holman Edelman[/caption] “This site will help people to zero in and what’s good and what’s not,” says Holman Edelman, of Montclair, N.J....