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Posts tagged book promotion

Orion One Book Lane shift: Do publisher-led reader communities work?
October 16, 2014 | 10:25 am

Cherry PicksOrion Publishing Group, one of Big Five house Hachette's imprints, has just relaunched its women's fiction (dare I say: chick lit?) reader community platform Cherry Picks as One Book Lane, repurposed as a general book lovers' community, although for now, still appearing under the Cherry Picks microsite at Orion's website. "Cherry Picks is now One Book Lane!" announces the microsite. "Join our online community for book lovers! We know you love discovering new books and we want to help you do just that. Pop in to One Book Lane and find: Competitions you won’t get anywhere else; Exclusive features from your...

Tesco launches Harper Lee promo to draw Blinkbox Books customers
July 11, 2014 | 12:27 pm

UK supermarket chain Tesco has launched a free ebook giveaway promotion for the Blinbox Books platform that accompanies its Tesco Hudl tablet, launched last year, and its other Blinkbox online content offerings. The title in question is Harper Lee's To Kill a Mockingbird, and Blinkbox Books will give away 1000 copies to downloaders on a first-come-first-served basis. "The novel has been translated into more than 40 languages and has sold over 30 million copies worldwide, and counting," runs Blinkbox Books' introduction. "You know you want to be number 30,000,001." To Kill a Mockingbird now occupies the prime slot on Blinkbox Books' website,...

Weekend Roundup: Digital first publishing. Saving bookstores and more
May 11, 2014 | 11:46 am

digital first publishing'Freeing' the Book (L.R. Styles) While traditional-publisher control over the book market has been successfully challenged over the last ten years–to the great satisfaction of indie writers, like my husband and I–another aspect of “free” has been popping up more and more in the market: offering free eBooks. *** Digital First Publishing and the Troubled Fortunes of Digital First Publishers (Dear Author) One of the less publicized victims of the sea changes occurring in publishing is the digital first publisher. *** Saving Bookstores the Old-Fashioned Way (Mercy Pilkington) One initiative which took place last week in California saw not only a surge in bookstore traffic, but in...

AuthorOffer.com: Another scam on indie authors?
April 9, 2014 | 10:37 am

AuthorOfferAnother scam targeting self-publishing and has apparently surfaced alongside the Penguin Random House-backed Author Solutions crowd: AuthorOffer.com, which apparently is soliciting payments from authors to "offer your Kindle Books to our 635,148 hungry readers , and get up to 24,350+ free downloads or 3390+ purchases for your book." Exactly how it's supposed to be doing this is not clear, because it seems from the site that all AuthorOffer.com does is to duplicate Amazon's updates of free and cut-price titles available on Kindle, and email that information out to its subscriber base. "Once you set your reading preferences, you’ll get a...

How to pitch your ebook for a possible ‘review’ to a news editor
November 18, 2013 | 10:45 am

pitch your ebookSo you've written a novel and you're ready to publish. Maybe you want to release it as an ebook or as a POD paperback -- or even both. Then comes the hard part: find an agent, if you need one, or an editor or a publisher -- again, if you need one. Not all writers do. Once you've done that, it's time to pitch your ebook to news reporters. I took some advice gleaned from my own experiences publishing and publicizing books as well as from articles online where PR people and reporters dished the dirt and what they look for...

Good Morning Canongate, as book promotion goes broadcast
October 25, 2013 | 4:57 pm

canongateAny eager and dewy-eyed self-publishers convinced that Kindle Direct Publishing has put them on the same footing as the book majors might want to take a close look at Canongate's latest promotional wheeze. The company has launched Radio Straka, a web-based audio broadcast station transmitting the work of fictional "towering figure of twentieth-century literature and culture" V.M. Straka, a pivotal character in the upcoming novel S by J.J. Abrams and Doug Dorst. I'm sorry, who? "Emmy-Award-winning filmmaker J.J. Abrams has produced, directed, or written films and television shows including Fringe, Lost, Alias, Felicity, Star Trek, Cloverfield, Mission: Impossible, and more," according...

An Intriguing Way to Look at Book Promotion
October 24, 2013 | 2:15 pm

book promotionIn this morning's links, there was a great article from Digital Book World which talks about the role of the writer in today's marketplace. Marketer Rob Eagar asserts that there is no such thing as an "author" anymore. Rather, there are "people who write stuff they want other people to buy"---aka salespeople. He makes the often-made point that if you want to be financially successful as a writer, you can't ignore book promotion. In his words, "you cannot afford to separate selling from the writing process. As you learn the craft of writing, you must also learn the craft of...

Morning Roundup: Book Promotion, Indie Bookstores, Self-Publishing Segregation? and more
October 16, 2013 | 9:38 am

self-publishing Why Kobo, Amazon and Barnes & Noble Need Dedicated Self-Publishing Sections (GoodeReader) All of these stores have a single thing in common, they list self-published titles side by side with traditionally published books. This is not a viable long-term strategy and these stores need to revise their approach. *** Four Ways for Authors to Reach the Right Audience for Your Book (Digital Book World) You’ve spent months (or years) writing and producing your book. It’s for sale online and … crickets. Nothing but chirping insects piercing the silence, far, far away. *** Iceland: Where 1 in 10 People Will Publish a Book (BBC) Iceland is experiencing a...

What do readers owe authors?
April 4, 2013 | 10:15 am

Two great reads came into my inbox this morning, one via Book Riot and one via email, from a blog called Picky Girl, which I have not read. The subject? Reader responsibility. Do they have any? Does being a 'reader' obligate one to perform certain tasks on behalf of the author? It was an interesting dialogue. Picky Girl (aka Jenn) began with an author tweet that read 'I am VERY happy you found my novel at the library, dear reader ... but do realize that if only libraries buy books, authors don't eat.' [caption id="attachment_82572" align="alignright" width="246"] THIS IS HORSESHIT[/caption] After her initial irk...

BlackBerry 10 promo campaign features Neil Gaiman
March 7, 2013 | 10:54 am

Neil Gaiman "The new BlackBerry Z10 is designed to keep you moving," reads the copy on the website of a new promotional campaign for the recently-launched smartphone. "So we've given it to three people who never stop. These incredibly talented and ambitious people are always looking for the next exciting challenge." Yeah, that's pretty corny. But I was certainly surprised to learn that one of the three people involved in the Z10 campaign was the author (and longtime TeleRead favorite) Neil Gaiman. (The campaign's other two artists are the singer-songwriter Alicia Keys, and the filmmaker Robert Rodriquez.) But here's the interesting bit: As the promotion's website explains,...

For a free e-book, just tweet
March 5, 2013 | 9:51 pm

free e-bookWe've been writing quite a bit lately about book publicity tactics, which is probably why a recent tweet about a Pan Macmillan promo caught my eye this morning. The promotion couldn't be easier: You post a pre-written tweet about a new Richard House series called The Kills, and then the first book of the series (there will eventually be four, and the first is titled Sutler) is automatically downloaded onto your computer, tablet or smartphone. (I just gave the promo a test run myself, and was surprised when I was offered my choice of a Mobi or EPUB file.) The Kills, as the book's...

Book Promotion: What Works, What Doesn’t
March 5, 2013 | 11:02 am

book promotionThanks to Nate over at The Digital Reader for alerting me to this great blog post by author Lindsay Buroker. Buroker runs through a number of Amazon 'tricks' which, for various reasons, are losing steam as powerhouse author tools. Some tools, such as tagging and keyword manipulation, never worked that well anyway because people don't tend to search for books using those methods. Others, such as freebie promotions, are less potent than they used to be because of Amazon's restrictions on these practices. So, what was Buroker's perhaps surprising conclusion? She points out that authors should not lose heart when these things...