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Posts tagged book marketing

Amazon floats fairly nutty lifetime reading list
February 11, 2014 | 10:28 am

I hate to be the one to give credence to Jonathan Franzen's anti-Amazon tripe - ever, anywhere, for any reason - but Amazon's own latest action gave me the awful creeping feeling that he might have a point. Because Amazon's latest list of "100 Books To Read In A Lifetime: A bucket list of books to create a well-read life, from the Amazon Book Editors," includes some titles that couldn't even create a well-stocked bookshelf, never mind a life. Of course, there are plenty of titles there that do deserve a place. For instance, George Orwell's 1984 heads up the list...

NoiseTrade makes a noise for books
February 8, 2014 | 3:50 pm

noisetradeFree music distribution site NoiseTrade has taken a sideways move into books, duplicating its free download model for ebooks and audiobooks. NoiseTrade operates on the basis of swapping free content for marketing data. "Artists upload an album, EP, single, or live recording," the site explains. " Artists get email addresses and zip codes for everyone who downloads their music. Artist meet fan. Fan meet artists." And as of now, self-published authors, and presumably publishers as well, are in a position to do the same as musicians. As of now, the site only offers a small selection of titles, many of them already...

Self-promotion for 2014′s New Year resolution?
January 9, 2014 | 10:17 am

self-promotionA couple of interesting posts have emerged to kick off the New Year with some useful insights on promotion for self-published authors. The upshot is that self-promotion for self-publishing is more essential than ever before - but also that it doesn't have to be the blight on a writer's life or on cultural values that the likes of Jonathan Franzen periodically portray it as. [caption id="" align="alignright" width="320"] Writer at work[/caption] On his "Let's Get Visible" blog, David Gaughran states simply: "If You Don’t Enjoy Marketing, You’re Doing It Wrong." In his view, there's nothing so odious about new model promotional methods. His...

Want a job in resume publishing?
November 24, 2013 | 12:30 pm

Just appeared on Publishing Perspectives is a piece entitled "Want a Job in Publishing? Why Not Publish Your Resume as a Book," from guest contributor and publicist Andy Reynolds, who has his own website at http://www.andyreynoldsresume.com, about how he faced the challenge of downsizing and redundancy from a publishing house by publishing his own resume himself - as a coffee table book. "Last June I suddenly lost a great job as the VP of Marketing & Publicity at a visual book publisher due to necessary downsizing. I was crushed to find myself derailed from what had been a great career trajectory," Reynolds explains,...

Substance B: A New Offering from BB eBooks
August 27, 2013 | 7:24 pm

Substance BThere's a rule of thumb in marketing that it costs five times more to attract a new client than the price of retaining an existing one. So retaining clients seems to make good sense. (Hint to indie authors: This applies to you as well.) One good way to retain clients is to offer new services. New services that are low-cost are a bonus. New services that help clients market themselves? Priceless! BB eBooks has just added Substance B, a marketing solution for its clients that hits both the "low-cost" and "helps clients market" buttons. The basic service, which is free to BB...

A Conversation with Sandra Bowman, Marketing Director of Intrigue Publishing
July 17, 2013 | 6:00 pm

Intrigue PublishingI'll end this series of interviews Intrigue Publishing employees with Sandra Bowman, the company's marketing director. Like Austin Camacho, the editorial director, Sandra is also an author and has been marketing her own books for years. * * * TeleRead: You’re the marketing director for Intrigue Publishing, and you're also an author. What do authors most need to know about marketing themselves? Sandra Bowman: What they need to know is that they must continue to put in the work. Most authors believe that if they get published, they will get all of their marketing done for them. Not true! Most of the time, even with...

The Problem with Children’s Books: A Parent’s Perspective
February 26, 2013 | 2:04 pm

We recently had our Family Day long weekend, and the Beloved and I spent some of it at the home of his sister. She's the mother of a toddler and a newborn, and while we were visiting, the subject of books came up. I enjoyed having the opportunity to pick the brain of a parent on this particular subject. (What did this mom think were the biggest mistakes children's book publishers are making? What does she look for when she shops for her kids?) Some of her comments surprised me. 1. Children's Book Advertising Why aren't they doing this? That was her biggest...