Whether it will ever be great again or not, Barnes & Noble seems to be trying to survive by imitating Amazon. An article on Time explains that B&N is adding more shopping categories to its bn.com website, including Home and Gift, Consumer Electronics, Arts and Crafts, Toys and Games, and Baby. The items in these new categories will mostly be provided by third-party vendors, with B&N taking a sales commission on each item it sells. This seems to be an example of playing to one’s strengths—thanks to Nook e-book sales, the bn.com website seems to be one of...

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Steve Riggio has stepped down from the CEO position of Barnes & Noble to become B&N’s Vice Chairman. The new CEO will be William Lynch. In addition to serving as President of the Barnes & Noble website, bn.com, Lynch has an impressive amount of e-commerce experience with HSN.com and Gifts.com (which he co-founded), as well as a lot of involvement with e-commerce and websites for Palm. As Gizmodo’s headline puts it, “Barnes & Noble has no illusions about what it’s becoming.” It seems like a pretty clear indication of what B&N sees in its future to appoint an e-commerce...

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