We recently had our Family Day long weekend, and the Beloved and I spent some of it at the home of his sister. She's the mother of a toddler and a newborn, and while we were visiting, the subject of books came up. I enjoyed having the opportunity to pick the brain of a parent on this particular subject. (What did this mom think were the biggest mistakes children's book publishers are making? What does she look for when she shops for her kids?) Some of her comments surprised me. 1. Children's Book Advertising Why aren't they doing this? That was her biggest...