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Posts tagged advertising

How about an entire product placement eBook?
November 12, 2014 | 3:22 pm

41Zl2IfKk2L._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_Something curious showed up on the screen saver of my Kindle this morning. It was a free book, [easyazon-link asin="B00PD2MQRA" locale="us"]The Vanishing Game[/easyazon-link], and at the bottom of the ad was the Land Rover logo. Curious, I downloaded and read it while waiting for a meeting to begin. (It's a quick read). When I got home, I saw the press release about the book on The Digital Book World. Not knowing exactly what it was, I was expecting a pretty bad book, with long, technical info dumps about the Land Rover and its capabilities. I was pleasantly surprised by a decent story, of...

UK print media still so not ready for mobile
June 19, 2014 | 10:25 am

CanadaThe Opera mobile web browser has been around for 14 years, the 2G standard dates back to 1991, so it really shows how on top the mobile revolution and internet stuff in general UK print media are that after all this time, at least according to a survey by cross-platform advertising firm Vibrant Media, nearly half of the top titles don't have sites that work properly on mobile devices. And this despite, according to Vibrant Media, a 90 percent expected increase in money spent on mobile advertising in the UK, to  £2.26 billion ($3.84 billion). Daily news publications are the best optimized for...

Wikipedia tightens its terms of use to prohibit unobvious payola editing
June 17, 2014 | 8:08 am

Over the last few years, a number of minor scandals have come to light concerning wiki editors who were paid by publicity firms to edit articles in Wikipedia. Now, the Wall Street Journal reports, the Wikimedia Foundation has changed the encyclopedia’s terms of use to require that anyone paid to edit an article must disclose that arrangement. This comes only a week after a coalition of major PR firms announced a pledge not to edit their clients’ Wikipedia pages surreptitiously. This is a good move by Wikipedia; the only thing that surprises me is that it had gone...

If the Internet isn’t responsible for the decline in newspapers…what is?
June 12, 2014 | 3:27 am

Here’s an article from Science Daily that posits that all the claims that the Internet (or, more specifically, Internet advertising) is responsible for newspapers’ downfall are false…but then it doesn’t propose any alternative reasons to replace it. The article cites a research paper by University of Chicago Booth School of Business Professor Matthew Gentzkow, published in the American Economic Review. Gentzkow looks at the differences in rates and views between on-line and newspaper ads. The perception that the Internet is responsible for newspapers’ downfall, Gentzkow posits, is based on the idea that on-line ad revenues are lower than print...

HitBliss: Watching ads on the Internet can pay
January 20, 2014 | 9:40 am

Fullscreen capture 1202014 93006 AMMaybe it’s not so impossible to get people to watch ads on the Internet after all. Last night, curious to see if Joss Whedon’s recent adaptation of Much Ado About Nothing was available for streaming anywhere, I checked CanIStreamIt and found the only place it was listed for free was ad-supported with “HitBliss.” Curious, I clicked through and found a service that essentially pays you—or, rather, lets advertisers pay you—for watching ads. (Then, after I finished writing this article, I noticed Juli covered it here, too, when it first launched in March of last year.) The way it...

Barnes & Noble makes UK blooper with promo deal ad censure
August 22, 2013 | 10:38 am

Already under fire for its incoherent policy on tablets and e-readers and its continuing missteps versus Amazon, Barnes & Noble has just been formally criticized by the UK's Advertising Standards Authority over its recent promotion of discounts on the Nook e-reader to £29.00 ($45.23), for failing to ensure "sufficient availability of the product at the advertised price." The silver lining, if any, for B&N is that at least the unanticipated response shows how high the demand for e-readers can be—at the right price point. The original—shown here courtesy of The Guardian—ran in the last week of April 2013 in the UK press, stating: "Only £29 RRP...

The Mystery of the E-Book on the Subway Poster
June 24, 2013 | 3:15 pm

e-booksI'm all for creative marketing from the indie folks—it's a crowded market, and you want to stand out, no? What I don't understand? Spending money on this marketing without taking steps to make sure it's effective. Take today's little case study: I was on my way downtown and saw my first ever e-book subway poster ad. The poster was the little half-size kind they mount up at ceiling level, not unlike the Swatch ads shown in the photo above. A given subway car might have 10 to 15 of these per side, and often someone will rent out a whole car for a...

Does Sir Martin Sorrell’s pipes argument hold water?
June 21, 2013 | 11:00 am

Sir Martin SorrellSir Martin Sorrell, Chief Executive of WPP, "the world's largest communications services group," was quoted a short time ago in a video interview in The Guardian filmed at the Cannes Lions International Festival of Creativity, castigating—by implication—Google, Yahoo! and Facebook, for not owning up to their position as media rather than technology companies. "I can remember the first  Cannes debate that I did here about five years ago, we had someone from Google, Yahoo!, Facebook and AOL ... The first question I asked them ... was: Are you a technology company, or a media company? To which they all answered, and...

Tumblr Brings Ads to their Mobile App
April 23, 2013 | 5:30 pm

TumblrLooks like no social media channel is immune to ads. Today, Tumblr joins the ranks with ads on their mobile devices. Here’s the announcement on their blog. They seem similar to Twitter promoted posts, and the Tumblr staff assures us we’ll only see them “every now and then.” Naturally, I fired up Tumblr on my iPad to see what they look like. Here’s an example: That’s not too bad. It’s animated, which didn’t come through in the screen shot. If I hadn’t been looking specifically for it, I might have missed it since this is the sort of thing the blogs I follow...

An Ad Model That Might Not Suck?
March 4, 2013 | 12:16 pm

ad modelLast month I wrote about eBookPlus, a startup that wanted to make books free, with ads. To say I wasn't thrilled would be an understatement. Most of you who commented on the post agreed with me. Forbes had an article today on another startup, HitBliss, that might actually have it right. From Forbes: The Lexington, Mass. company, run by husband and wife team Andrew Prihodko and Sharon Peyer, operates a Netflix-like app for iOS and Android that gives users access to a whole slew of TV shows and movies. But all that’s a sideshow; the payment method is what’s interesting here. Customers can...

eBook Plus Wants to Connect Readers to Authors, End Piracy
February 15, 2013 | 2:47 pm

eBook Plus logoeBook sales have been skyrocketing since 2011, and the publishing market, of course, has been revolutionized as a result. But as the volume of available e-books grows, so does the consumer piracy of e-books. eBook Plus has been launched with the intention of improving the system. As a platform that connects readers, authors, publishers and advertisers, eBook Plus' claim is that it will correct the piracy problem by allowing readers to legally read e-books for free, while at the same time providing advertising opportunities for businesses. Publishers and authors, in other, will presumably have thousands of people reading their books for free, and...

E-Books With Advertising?
February 13, 2013 | 3:58 pm

I just saw this press release from EbookPlus, which wants to make books legally free. Sounds good, right? But wait, there's more. That's free, with advertising. eBookPlus.com offers any company the opportunity to create publicity to place in an eBook, whether it is a video, an image or a HTML page. The advertising is unobtrusive, placed only at the beginning of each chapter, volume or part of a particular title. This advertising is presented to readers for a few seconds, after which they can read the eBook normally without interruption during the whole of the chapter. Payment is only debited to...