Follow us on
Connect
More on TechnologyTell: Gadget News | Apple News

Posts tagged advertising

HitBliss: Watching ads on the Internet can pay
January 20, 2014 | 9:40 am

Fullscreen capture 1202014 93006 AMMaybe it’s not so impossible to get people to watch ads on the Internet after all. Last night, curious to see if Joss Whedon’s recent adaptation of Much Ado About Nothing was available for streaming anywhere, I checked CanIStreamIt and found the only place it was listed for free was ad-supported with “HitBliss.” Curious, I clicked through and found a service that essentially pays you—or, rather, lets advertisers pay you—for watching ads. (Then, after I finished writing this article, I noticed Juli covered it here, too, when it first launched in March of last year.) The way it...

Barnes & Noble makes UK blooper with promo deal ad censure
August 22, 2013 | 10:38 am

Already under fire for its incoherent policy on tablets and e-readers and its continuing missteps versus Amazon, Barnes & Noble has just been formally criticized by the UK's Advertising Standards Authority over its recent promotion of discounts on the Nook e-reader to £29.00 ($45.23), for failing to ensure "sufficient availability of the product at the advertised price." The silver lining, if any, for B&N is that at least the unanticipated response shows how high the demand for e-readers can be—at the right price point. The original—shown here courtesy of The Guardian—ran in the last week of April 2013 in the UK press, stating: "Only £29 RRP...

The Mystery of the E-Book on the Subway Poster
June 24, 2013 | 3:15 pm

e-booksI'm all for creative marketing from the indie folks—it's a crowded market, and you want to stand out, no? What I don't understand? Spending money on this marketing without taking steps to make sure it's effective. Take today's little case study: I was on my way downtown and saw my first ever e-book subway poster ad. The poster was the little half-size kind they mount up at ceiling level, not unlike the Swatch ads shown in the photo above. A given subway car might have 10 to 15 of these per side, and often someone will rent out a whole car for a...

Does Sir Martin Sorrell’s pipes argument hold water?
June 21, 2013 | 11:00 am

Sir Martin SorrellSir Martin Sorrell, Chief Executive of WPP, "the world's largest communications services group," was quoted a short time ago in a video interview in The Guardian filmed at the Cannes Lions International Festival of Creativity, castigating—by implication—Google, Yahoo! and Facebook, for not owning up to their position as media rather than technology companies. "I can remember the first  Cannes debate that I did here about five years ago, we had someone from Google, Yahoo!, Facebook and AOL ... The first question I asked them ... was: Are you a technology company, or a media company? To which they all answered, and...

Tumblr Brings Ads to their Mobile App
April 23, 2013 | 5:30 pm

TumblrLooks like no social media channel is immune to ads. Today, Tumblr joins the ranks with ads on their mobile devices. Here’s the announcement on their blog. They seem similar to Twitter promoted posts, and the Tumblr staff assures us we’ll only see them “every now and then.” Naturally, I fired up Tumblr on my iPad to see what they look like. Here’s an example: That’s not too bad. It’s animated, which didn’t come through in the screen shot. If I hadn’t been looking specifically for it, I might have missed it since this is the sort of thing the blogs I follow...

An Ad Model That Might Not Suck?
March 4, 2013 | 12:16 pm

ad modelLast month I wrote about eBookPlus, a startup that wanted to make books free, with ads. To say I wasn't thrilled would be an understatement. Most of you who commented on the post agreed with me. Forbes had an article today on another startup, HitBliss, that might actually have it right. From Forbes: The Lexington, Mass. company, run by husband and wife team Andrew Prihodko and Sharon Peyer, operates a Netflix-like app for iOS and Android that gives users access to a whole slew of TV shows and movies. But all that’s a sideshow; the payment method is what’s interesting here. Customers can...

eBook Plus Wants to Connect Readers to Authors, End Piracy
February 15, 2013 | 2:47 pm

eBook Plus logoeBook sales have been skyrocketing since 2011, and the publishing market, of course, has been revolutionized as a result. But as the volume of available e-books grows, so does the consumer piracy of e-books. eBook Plus has been launched with the intention of improving the system. As a platform that connects readers, authors, publishers and advertisers, eBook Plus' claim is that it will correct the piracy problem by allowing readers to legally read e-books for free, while at the same time providing advertising opportunities for businesses. Publishers and authors, in other, will presumably have thousands of people reading their books for free, and...

E-Books With Advertising?
February 13, 2013 | 3:58 pm

I just saw this press release from EbookPlus, which wants to make books legally free. Sounds good, right? But wait, there's more. That's free, with advertising. eBookPlus.com offers any company the opportunity to create publicity to place in an eBook, whether it is a video, an image or a HTML page. The advertising is unobtrusive, placed only at the beginning of each chapter, volume or part of a particular title. This advertising is presented to readers for a few seconds, after which they can read the eBook normally without interruption during the whole of the chapter. Payment is only debited to...

Might a $150 ad-blocking proxy endanger web publishing?
November 12, 2012 | 11:42 pm

adtrap illoThe Internet has a love-hate relationship with advertising. Many users of the web consider web ads obnoxious. Many publishers of content on the web consider them vital. And as a result, there’s been an arms race between ad purveyors and ad blockers for as long as ads have been around, despite content publishers’ insistence that the lost revenue could cripple them. The latest shot fired in the war is a Kickstarter project for a device called AdTrap, Intended to retail for $150, available for $120 to early kickers, the AdTrap is a little open-source box with two Ethernet ports...

On self-publicity for self-publishers
July 21, 2012 | 5:40 pm

self-promotionOn Lit Reactor, Richard Thomas has a primer discussing the tools that exist for self-promotion, that writers can use to get the word out about their books and projects. The article covers Facebook, Twitter, Goodreads, Amazon, blogs and websites, forums, promoting others, printed matter, readings, and publishing widely. Thomas has decent advice for how to play to each platform’s strengths: use Facebook for fan pages and getting in touch with other people in the writing community. Twitter is best for short posts and links. Goodreads will let you hold book giveaways, which is another good way for getting attention....

Penny Arcade webcomic runs Kickstarter to remove advertising
July 19, 2012 | 10:15 pm

penny_arcade_logoGalleyCat has a piece about a Kickstarter campaign that originally came to my attention a week ago from my friend Eric A. Burns’s blog Websnark. This campaign, founded by Gabe and Tycho, the artists behind popular gaming culture comic strip Penny Arcade, aims to raise as much money as it can in order to allow the site to remove ads. The site has a number of graduated stretch goals, involving removal of some or all ads from the front page, or even (at $999,999) removal of all ads everywhere on the site for a year. There are a number of...

Award-winning political campaign rescues library with ‘book-burning party’
June 16, 2012 | 7:15 pm

bookburningIt can be hard to get enough funding for libraries. Troy, Michigan recently tried three times to get a tax increase passed to give the library sufficient funding to stay open. The vote failed twice, and had only one last shot on the ballot, days before the library would have to close. But as with two previous attempts, it was facing well-organized opposition who had managed to make the issue all about opposition to new taxes with no mention of the library at all. So the library approached ad agency Leo Burnett/Arc Worldwide Detroit and asked what they could...