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Posts tagged ad-blocking

Article reformatters and ad-blockers present ‘DVR problem’ for online content
December 4, 2013 | 7:49 pm

On Digiday, John McDermott calls attention to the impending “DVR problem” online content faces, in light of all the content-reformatting apps such as Readability that can automatically save web articles and cull advertising before consumers even have a chance to see it—just like DVRs allow consumers to skip over commercials in their shows. This has been an ongoing issue as long as the web has had ads. Ad blockers (both software and hardware) have made the web more reader-friendly for years (I use one myself), much as some content site owners rail against them. But what can...

Might a $150 ad-blocking proxy endanger web publishing?
November 12, 2012 | 11:42 pm

adtrap illoThe Internet has a love-hate relationship with advertising. Many users of the web consider web ads obnoxious. Many publishers of content on the web consider them vital. And as a result, there’s been an arms race between ad purveyors and ad blockers for as long as ads have been around, despite content publishers’ insistence that the lost revenue could cripple them. The latest shot fired in the war is a Kickstarter project for a device called AdTrap, Intended to retail for $150, available for $120 to early kickers, the AdTrap is a little open-source box with two Ethernet ports...

Penny Arcade webcomic runs Kickstarter to remove advertising
July 19, 2012 | 10:15 pm

penny_arcade_logoGalleyCat has a piece about a Kickstarter campaign that originally came to my attention a week ago from my friend Eric A. Burns’s blog Websnark. This campaign, founded by Gabe and Tycho, the artists behind popular gaming culture comic strip Penny Arcade, aims to raise as much money as it can in order to allow the site to remove ads. The site has a number of graduated stretch goals, involving removal of some or all ads from the front page, or even (at $999,999) removal of all ads everywhere on the site for a year. There are a number of...

Readability ends publisher payment subscription plan
June 13, 2012 | 7:39 pm

The experiment is over. On article-reformatting utility Readability’s blog, CEO Rich Zlade announced that Readability is ending its 15-month-old reader fees for publisher payment program, in which it collected donations from subscribers to pay out to publishers of sites that Readability users reformatted to skip ads.  Why end the program? Zlade explains that, although “thousands of [readers] agreed to spend $5 a month (and sometimes more)” on the project, relatively few publishers signed up. Out of the “millions—yes, millions—of domains” whose content was reformatted, only about 2,000 bothered to sign up to claim their share of the...

Why do news sites depend on annoying customers for money?
May 14, 2012 | 4:15 pm

Why is it that so many methods of driving traffic and, hence, ad views to news web sites have the side effect of annoying readers? On SF Weekly, Dan Mitchell talks about a recent statement by the president of the Washington Post that awards don’t matter, and he wants more slide shows. Slide shows are a cheap way of driving up the number of page views on your website, as they basically make the reader click through ten, twenty, however many slides there are, pages at a time, with a new ad displayed on each page. ...

Readability implements subscription fee, pledges to pay content publishers
February 1, 2011 | 4:22 pm

readabilityArc90 is implementing a major change in its article de-cluttering service Readability: it is going to an at-least-$5 per month subscription model for continued use of the service. Of this $5 (or however much readers wish to kick in), 70% will be set aside to pay the content providers whose advertisements get stripped out of pages by using it, and 30% will go toward funding the continued maintenance and improvement of the service. The bare-bones “read now” de-cluttering service will apparently continue to be free (and in fact, it has even seen some interface improvements over the previous...

Safari Reader part of Apple plan to move web content to apps?
June 10, 2010 | 9:52 pm

I’ve been trying out Safari 5, most notably the Safari Reader feature. At this point I doubt I will be switching away from my preferred browser, Chrome, but Safari Reader does make it more than a bit tempting. I find that Safari Reader works remarkably well for article reading, especially on sites such as Ars Technica where there is no way to request multi-page articles as single pages without paying for a subscription. Unlike Readability, which just renders the page you’re on, Safari Reader will actually detect the multiple pages of the article and display them all...

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