CEA: Tablet ownership in the U.S. has doubled in one year

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By Stephen Silver | for Dealerscope.com

The ownership rate of tablet computers in the U.S. has reached 31 percent as of last month, more than doubling the number for this time last year. That’s according to the latest version of the Consumer Electronics Association’s tablet rankings.

The Consumer Outlook on Tablets: Q4 2012 found that two thirds of respondents who are online “expect to purchase a tablet sometime in the future,” with 45 percent of those expecting to do so in the next two years.

“The tablet market continues to see incredible growth and is showing no signs of slowing down,” Kevin Tillmann, a senior research analyst for the CEA, said in a statement. “We expect tablets to play a big role in the upcoming holiday shopping season; not only in sales but also in complementary purchases such as accessories and gift cards.”

The study can be ordered here. 

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