This is from Resource Shelf’s precis of a report by Mediamark Research and Intelligence:
Among the 2.1 million US adults who own electronic book readers, 56.3% are men and 43.7% are women. In addition, adults age 35-54 are the “sweet spot” for this product and are 20% more likely than average to own an electronic book reader.
E-book owners are 116% more likely than average to be heavy Internet users. Moreover, they are 199% more likely to have accessed the Internet using a Wi-Fi or wireless connection outside the home and 154% more likely to have accessed the Internet using a cell phone or other mobile device.
Other key attributes of e-book owners:
* 11% more likely than average to own their home
* 87% more likely to have a household income of $100,000 or higher annually
* 111% more likely to have obtained a Bachelor’s or post-graduate degree
Point of order: As this set of stats is apparently based on use of dedicated readers, it does not represent all e-book owners per se, only a segment of them…
Steve: Agree, and I’m almost sure Paul would, too. Headline changed. Thanks. David
Thanks for linking to this. I would love to see how such folks relate to the overall population in reading and book buying habits…
Wow, where did I go wrong in terms of income? I wish I was in the $100k+ category. =)
Good to know but more interesting would be the percentage of each type of e-reader owned (kindle, nook, kindle 2, etc)
199% 154%? What is this?