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Sony PRS-600 selling for $100 at Borders
May 15, 2010 | 9:37 am
By Paul Biba

The eBook Reader Blog picked up on this. I just double checked at the Borders site and it is indeed correct. Quite a buy!!
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Comments:
Seems to have gone back to $199
That must be a mistake. As of right now it is $199. Which is still a great price.
BOb
Well… I bought myself one on may 15th, at around 11am (GMT -3). I was suspicious of the lower price but took the chance. And Borders accepted the buy. Oh, I’m so glad! Getting a Sony Touch for just $100 was a great deal. Yesterday night, when I tried to buy another one, the price already was at $199. Thanks to Twitter, I got this offer even before Teleread announce it.
I placed an order on saturday morning at around 10:00 eastern while the listed price was still $100. I just got an email from Borders saying that the price was wrong and they can’t fulfil the order at that price, but they are sending me a $25 gift certificate. Aren’t online stores required to honor their listed prices?
Not in the USA, especially if it’s a particularly blatant error. Some stores have been known to do so when they judged the bad public relations from weaseling out of it would have a higher cost than the financial loss from doing so, but others will just do like Borders in this case and offer some less-expensive consolation prize.
Apparently things are different in Taiwan.