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By Paul Biba

sony_reader_touch-edition.jpgIt looks as if there is some price competition going on. According the The Bookseller:

W H Smith looks like it is ready to spark an e-reader price war after offering the two new Sony e-readers at prices less than those being charged by Waterstone’s.

Waterstone’s will be selling the new Sony Reader – Touch for £249.99, however the WHS website is selling it for £219. With the Sony Reader – Pocket Waterstone’s is taking pre-orders for £179.99 whereas WHS is offering it at £159.

In additional Sony news PC Pro is reporting that the 3G version will be a year behind the US:

Speaking at the launch of the Reader Touch and Pocket Edition, a Sony executive told PC Pro that the company didn’t believe the UK market was ready for the 3G version.

We’re expecting the Kindle to arrive here before Christmas, I think everybody is, but, to be honest, we don’t see it as much of a threat

“We’re a year behind the US with these products, so the groundwork’s done over there,” said Omar Gurnah, category manager for Reader for Sony UK. “We need to bring that level of awareness to the UK market, which is what we’re doing with these [Reader Touch and Pocket Edition]. It’ll definitely happen, but maybe not for another year or so.”

 
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