Lack of devices could inhibit ebook market in the UK

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By Paul Biba

This is from a survey conducted in the UK and reported on in the Bookseller:

The lack of devices from Amazon and Apple could “inhibit” the UK’s e-book market “in the short term”, as people hold out for products by preferred manufacturers, a YouGov survey has concluded. The survey also found that users of e-book devices rated the range and quality of books available to download as the least satisfying aspect of owning a device.

YouGov found that Sony was the best-known brand, with 65% of “potential purchasers” saying they would buy from the electronics firm: Amazon and Apple came next, with 42% and 35% of respondents saying their products were preferable. This was despite the fact that neither firm has yet launched a device specifically for e-reading in the UK.

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