Facebook: authors need to rethink strategy in light of latest changes
January 23, 2014 | 12:18 pm
The social media company announced its changing the way updates from brand Pages will appear in Facebook feeds. Many authors have fan pages instead of profiles and will need to adjust based on the new algorithms, according to a post from Facebook.
Facebook’s Chris Turitzin, a product manager, said that it saw text status updates from Pages didn’t get as much attention as status updates from friends.
We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types.
Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.
It seems using photos, videos or sharing links will be a better option to get your fans to see your updates.
This change seems rather annoying. If a person “likes” a brand page, they did so for a reason – to see the brand’s updates. Facebook is constantly tweaking its algorithm as to what people will see on their feeds and it looks like brand pages are always the ones that suffer when it comes to engagement.
I run a couple of different Facebook pages for companies, and this is going to be frustrating because you never actually know what will work. One day you can post something on Facebook and the reach gets into the thousands. The next day, you can post something similar and you might only get a couple of hundred.
With the constantly changing methods from Facebook, it almost seems like a crapshoot as to what kind of update will work.
But one thing that always works – money. I’m sure if you pay Facebook to boost a post, you will get plenty of reach whether it’s a text status update, a photo or a video.